The ability to consistently access and customize intangible “soft” core assets – including sales collateral, creative materials, customer and prospect databases, channel information, sales forecasts, and digital assets such as Web sites – enhances productivity and empowers revenue generation. But, accessing, customizing and utilizing these resources is difficult because safeguarding the brand and averting security breaches can limit participation.

With Channel Marketing Automation (CMA), corporate entities can selectively allow channel partners/resellers to leverage and customize advertising campaigns and other corporate assets for their own organizations, complete with their contact information including unique microsite URLs, telephone numbers, email addresses, etc.

Managing a global channel is by no means a simple task. Traditionally, partners are geographically dispersed and feel under serviced, under supported, and “left out on an island.” With robust marketing automation and localization, marketing managers or program owners can extend resources, streamline processes and continue to integrate with legacy databases, CRM (Customer Relationship Management) and SFA (Sales Force Automation)

Channel Marketing Automation can also streamline the labor-intensive task of managing market development funds (MDF). And by integrating comprehensive channel management features, an organization not only creates a valuable tool, it creates a destination.

Download this white paper to learn how an internationally known travel company and a leading global mobile communications company are leveraging the CMA model to increase their channel business. Or to experience CMA for yourself, try the online demo.