Models Covered in “Mud” on Display at Fashion WeekBy: By Patricia Odell AHAVA, the cosmetics company, covered the bodies of three scantily clad models with its “Mud” body treatment earlier this week and set them loose during Fashion Week in New York... Lu Biscuits Partners with Fashion Designer at Fashion WeekKraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand... Fiberwig Hands out 100,000 Mascara SamplesBy: By Patricia Odell Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign... McDonald’s Pushes Specialty Coffee in Ohio with PromosBy: By Amy Johannes McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items... Milky Way Distributes 285,000 Samples on ‘Road Trip’ TourBy: By Amy Johannes Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy.... Burger King Launches Soccer Program Targeting HispanicsBy: By Amy Johannes Burger King Corp. is kicking off a series of soccer events this weekend targeting Hispanics to build its brand and give customers another reason to visit its restaurants... Ciao Bella Kicks off Multi-State Sampling TourBy: By Amy Johannes Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors.... Fuze Hits the Hamptons with New Plastic BottlesFuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried... Burger King Readies Apple Fries Sampling, New Kids Meal PushBy: By Amy Johannes Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.... Wise Snacks Hits the Streets with Baseball-Themed Sampling EffortBy: By Amy Johannes Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign.... 7-Eleven Backs Slurpee with Largest Slate of PromosBy: By Amy Johannes 7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.... Capri Sun Looks for ‘Pouch Respect’ on Sampling TourKraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages... Cold Stone Creamery Celebrates 20 Years with GiveawayBy: By Amy Johannes Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents.... WNBA Jerseys to Carry McDonald’s Logo in Season OpenersBy: By Richard Tedesco Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.... Dunkin’ Donuts Offers Second Iced Coffee GiveawayDunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.... Kashi Pushes Granola with Free SamplesKashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle.... McDonald’s to Sample 8 Million New Chicken DishesBy: By Amy Johannes McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.... Jolt Soda Relaunches Brand with Sampling ProgramBy: By Amy Johannes Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign... Kraft Promotes Bagel-fuls with Sampling, TourBy: By Amy Johannes Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.... Nestlé Uses Prank to Promote Branded Comedy NetworkBy: By Brian Quinton Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.... |
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