Sony Renews Dew Sports Tour SponsorshipSony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.... Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’By: By Amy Johannes Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.... Mentos Geysers Sets Guinness RecordBy: By Patricia Odell That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the “Most Mentos and Soda Fountains.”... Women’s Health Magazine to Host NYC EventWomen’s Health is bringing 13 brand partners to New York for a two-day event in July.... Cubs Field Samples, Honor VetsChicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.... Disney Hypes Up 'Ratatouille' Cheese TourWalt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline. ... Malibu Rum Hires Vital Marketing for Major Hispanic PushBy: By Patricia Odell Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA. ... Diet Pepsi Takes on Diet Coke; Hands Out 3 Million SamplesBy: By Patricia Odell Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke... Fox's ‘Waitress’ Film Serves up Mother’s Day PromoFox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day... P&G Uses Wal-Mart Title to Sample BountyBy: By Betsy Spethmann There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow.... Kraft Takes DiGiorno on the RoadBy: By Betsy Spethmann Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour. ... 1800 Tequila Campaign Sees Double Digit GrowthBy: By Patricia Odell 1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs. ... Burt’s Bees Takes its Products on the RoadBurt’s Bees has launched an educational tour and educational tourthat is moving across the U.S. ... Silk Soymilk, Kashi Target Offices Via Sampling EffortBy: By Amy Johannes Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office.... Coca-Cola Debuts Vault Red Blitz Amid Major SamplingBy: By Patricia Odell Coca-Cola has debuted a new flavor in its hybrid energy drink Vault portfolio.... Mentos Hits the Road to Distribute Millions of SamplesMentos is popping the top on an eight-month tour for the chewy mints. ... Starbucks, Dunkin’ Donuts Offer Free TrialsBy: By Amy Johannes Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores. ... Huggies Launches Sun Care LineBy: By Patricia Odell The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign.... Vitamin Water Samples at Top Spring Break DestinationBy: By Amy Johannes Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month.... Altoids Launch Rips Valentine’s DayScrew Valentine’s Day. Let’s eat dark chocolate Altoids. Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints. ... |
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