Sampling
Sep 12, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Sep 10, 2008 6:04 AM, PROMO Xtra
Aug 25, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Aug 21, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Aug 6, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Aug 1, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
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 CAMPAIGN SPOTLIGHT
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
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Issues, Research and Trends
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....
First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...
The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....
Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers...
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Top Story
Sep 12, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
AHAVA, the cosmetics company, covered the bodies of three scantily clad models with its “Mud” body treatment earlier this week and set them loose during Fashion Week in New York. The models passed out more than 2,000 samples at the tents set up in Bryant Park, including AHAVA Dead Sea Liquid Salt, Mineral Hand Cream and Dermud Intensive Nourishing Foot Cream, Viva Manchester, the senior brand manager for AHAVA North America, said.
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Sampling: More insight
Aug 1, 2008 12:00 PM, Brian Quinton
At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly...
Jul 31, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors....
Jul 30, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors....
Jul 18, 2008 6:03 AM, PROMO Xtra
Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried...
Jul 1, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product....
Jun 30, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign....
Jun 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors....
Jun 24, 2008 6:04 AM, PROMO Xtra
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages...
Jun 18, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents....
Jun 13, 2008 6:02 AM, PROMO Xtra
Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer....
Jun 13, 2008 6:01 AM, PROMO Xtra, By Patricia Odell
Octagon has named Matt Neidl to the position of group director of its multicultural marketing division. ...
May 19, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
To make lips stand out, try a lip plumper with a sheer, vibrant color that pops....
May 15, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season....
May 15, 2008 6:01 AM, PROMO Xtra
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up....
May 9, 2008 6:04 AM, PROMO Xtra
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle....
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