Sampling
Jan 29, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Nov 29, 2007 6:05 AM, PROMO Xtra, By Amy Johannes
Nov 28, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
Nov 26, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
Nov 19, 2007 6:05 AM, PROMO Xtra, By Amy Johannes
Nov 1, 2007 6:03 AM, PROMO Xtra, By Amy Johannes
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 CAMPAIGN SPOTLIGHT
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
More campaign profiles
Issues, Research and Trends
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....
First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...
The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....
Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers...
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Top Story
May 15, 2008 6:01 AM, PROMO Xtra
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.
People who visit participating locations from 10 a.m. to 10 p.m. will receive a free 16-ounce original or flavored iced coffee as part of the chain’s Iced Coffee Day giveaway. Dunkin’ Donuts is also using the opportunity to promote its new drink, Berry Berry Iced Coffee, which features the tastes of blueberry and raspberry with its coffee.
Related Articles
Sampling: More insight
May 19, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
To make lips stand out, try a lip plumper with a sheer, vibrant color that pops....
May 15, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season....
May 15, 2008 6:01 AM, PROMO Xtra
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up....
May 9, 2008 6:04 AM, PROMO Xtra
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle....
May 7, 2008 6:04 AM, PROMO Xtra
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches....
May 7, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort....
May 1, 2008 12:00 PM, Amy Johannes
In the old days bakeries used to make home deliveries for bread. Mrs Baird's Bakeries is sort of reviving the tradition in celebration of its 100th year...
Apr 18, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign...
Apr 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls....
Apr 3, 2008 6:05 AM, PROMO Xtra, By Brian Quinton
Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets....
Mar 28, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
NatureSweet, a producer of bite-sized tomatoes, is teaming up with Disney to promote healthy snacking options for kids and moms....
Mar 7, 2008 6:07 AM, PROMO Xtra, By Amy Johannes
Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday. ...
Mar 7, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
MasterCard Worldwide is taking a new approach to its ongoing “Priceless” campaign, this time awarding prizes through random magazine inserts rather than basing them on its elite card customers’ usage....
Mar 4, 2008 6:04 AM, PROMO Xtra
Dove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers....
Mar 1, 2008 12:00 PM, Richard Tedesco
Presidential politics is like a spectator sport. So it makes perfect sense for card publisher Upper Deck to enter the race with candidate cards. One political...
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