Mattel Does Barbie as Dallas Cowboys CheerleaderMattel is giving Barbie a makeover as a Dallas Cowboys cheerleader.... Unilever Hyped Health to Refresh BrandsBy: By Richard Tedesco Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years.... Red Sox Win Would Be Furniture Buyers’ BoonA lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team.... JCPenney Names Anik to Marketing PostJCPenney has named Ruby Anik as senior vice president and director of brand marketing. Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer. ... Home Depot CMO ResignsBy: By Amy Johannes Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said. Associates learned about Adam’s departure in an internal memo on Wednesday. ... Hasbro Opens Littlest Pet Shop BoutiqueBy: By Amy Johannes Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.... Disney Pushes Branded Produce, Snacks at RetailBy: By Amy Johannes Amy.Johannes@penton.com Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall. The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray. ... Sunny Delight Dips into Bottled WaterSunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said.... NHL, Reebok Create Glitzy Midtown Manhattan StoreBy: By Richard Tedesco Richard.Tedesco@penton.com The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte.... Hostess Instant Win Game Ties to ‘Transformers’ DVDBy: By Amy Johannes Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.... Gap Rolls Out Kids Casting Call for ModelsGap is back with a new search to find new baby and kid models for its brand.... Toys R Us Opens Pop-Up ShopBy: By Amy Johannes Toys R Us is opening a temporary location in New York City targeting holiday shoppers... Live from the In-Store Marketing Expo: Home DepotBy: Amy.Johannes@penton.com The Home Depot is making changes. The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter. ... Live from the In-Store Marketing Institute: Digital Media as In-Store ExperienceBy: By Amy Johannes Digital Media is adding a fresh dimension to the in-store experience.... Jones Soda Launches Seattle Seahawks-Branded FlavorsJones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week. ... Live from the In-Store Marketing Expo: Cabco Introduces Mi-KartBy: By Amy Johannes Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions.... Kellogg’s Targets Military Kids with On-Pack PromoKellogg’s has launched an on-pack book offer targeting children of military personnel... Boboli Pushes New Product via In-Store MerchandiseBy: By Amy Johannes George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.... Live from Promo Live: Levi’s Sales Jump 13% in Music PromoBy: By Amy Johannes Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion. ... Saputo Cheese Puts Crayola Promo on 8 Million PackagesBy: By Amy Johannes Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand.... |
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