Starz Pushes “Space Chimps’ with 100 Million Dole StickersDole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”... Gap Dresses Kids in REDBy: By Betsy Spethmann Gap is expanding its Product RED line of cause-related products with kids’ clothing. ... Creative Packaging Adds New Life to Gift CardsBy: By Amy Johannes Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging.... Best Buy Accused of Deceiving CustomersBy: By Patricia Odell The Connecticut Attorney General has served Best Buy with a lawsuit claiming that the retailer deceived and overcharged customers through its in-store kiosks. ... Wendy's Promotes New Frosty with Instant-Win GameWendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float.... Wal-Mart to Host Tracy Byrd ConcertWal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month.... Nike, Foot Locker Team for Retail PromoNike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years.... Soap Opera Digest Revisits Wal-MartBy: By Betsy Spethmann Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time. ... Anheuser-Busch Yanks Spykes Beverage After ComplaintsBy: By Patricia Odell About one week after 27 attorneys general warned Anheuser-Busch over its marketing practices, the brewer has pulled the plug on its Spykes flavored malt beverage.... Starbucks Promotes McCartney AlbumStarbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer.... Kmart Brings Blue Light Special Back as CharacterKmart is out with a marketing campaign that introduces its new animated spokescharacter, Mr. Bluelight.... Del Monte Introduces an Energy DrinkBy: By Patricia Odell Del Monte Foods is entering the energy drink business. Bloom Energy hit stores shelves this month, promoted as containing antioxidants, nutrients and a full serving of fruit. ... Kraft, Six Flags Offer Promo on 1 Million Mac & Cheese PackagesKraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks.... Safeway CMO ResignsBy: By Betsy Spethmann Brian Cornell has resigned as executive vice president-chief marketing officer of Safeway Inc. so he can look for a chief executive post at another company.... Nielsen Rolls Out In-Store Measurement TestBy: By Betsy Spethmann The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend.... Kraft Launches Second Life SupermarketBy: By Betsy Spethmann Kraft Foods is opening shop on Second Life today. The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8. ... Live from the ANA Brand Forum: Starbucks Brews SuccessStarbucks knows what it takes to transform an ordinary coffeehouse into a mega success: a different approach. ... Carl Buddig Gives Away 15 Million SongsLunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads.... Hanes Launches Pop-Up ShopHanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line... Wells Fargo Offers Mortgage RebatesWells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage.... |
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