Macy’s Toasts 150 Years with EventsMacy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events... Halloween Spending to Hit $5.7 Billion: NRFBy: By Amy Johannes Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey... 7-Eleven Renews Coffee Cup Presidential VoteBy: By Amy Johannes 7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups... Downy Teams with Ann Taylor for In-Store EventsProcter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft... NRF Predicts Weakest Holiday Sales in Six YearsBy: By Amy Johannes The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast... Brands Support Shopper Marketing: StudyBy: By Amy Johannes Shopper marketing is becoming one of the most effective forms of in-store marketing, a new study released this week said... Kimberly-Clark Launches Breast Cancer Cause-Marketing PromoBy: By Amy Johannes Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month... Sears Promotes Hamblen to CMOBy: By Amy Johannes Sears Roebuck and Co. has promoted Don Hamblen to vice president, chief marketing officer... Retail Sales to be at Weakest Since 1991: ReportIt may come as little surprise, but analysts are predicting a rather grim outlook for retail sales this holiday season... American Eagle Outfitters Swaps Movies for Denim TrialsAmerican Eagle Outfitters is once again rewarding customers with a free movie ticket to those who try on a pair of jeans from its new denim line... Target Brings Pop-Up Stores to ManhattanTarget is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise... Kroger, Nestlé Purina Sponsor Contest, TV SpecialThe Kroger Co. has teamed up with Nestlé Purina to run a contest and TV special that focuses on ways people and pets improve each other’s quality of life... Lu Biscuits Partners with Fashion Designer at Fashion WeekKraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand... Stop & Shop Drops Lawsuit Against Whole Foods MarketBy: By Amy Johannes The Stop & Shop Supermarket Co. has withdrawn a trademark infringement lawsuit it had pending against rival Whole Foods Market after reaching an agreement with the retailer... Walmart Updates In-Store TV NetworkWalmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television ... NBC Sees Big Jump in Olympics Merchandise SalesNBC has reported a significant increase in merchandise sales during the Beijing summer games over the Torino winter games two years ago... NBC Pumps Up Sunday Night Football at 7-ElevensBy: By Richard Tedesco NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.... Virgin Megastores Brings Warner Bros. ‘Pop-up’ to Times Square StoreBy: By Amy Johannes Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location... McDonald’s Pushes Specialty Coffee in Ohio with PromosBy: By Amy Johannes McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items... Best Buy Positions iPhones in Time for Holiday SalesBy: By Brian Quinton Retailer Best Buy hopes that being the first third-party merchant to offer the new high-speed Apple iPhone 3G will help drive traffic in what might be a recessionary holiday shopping season this year... |
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