Marketing At Retail
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Coke Preps Multilingual U.S. Promo for Beijing GamesMay 13, 2008 6:04 AM, PROMO Xtra, By Brian Quinton Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging, spokesperson athletes and shareable online games to persuade customers to get their heads in the games. The campaign will represent Coke’s 20th outing marketing against the Olympic Games—an 80-year relationship. Related ArticlesDr Pepper Teams with Supervalu, Kroger Team to Promote ‘Indy’ FlickBurger King Puts New Spin on Sandwich via Whopper BarMore on Retail, Co-Marketing and p-o-pMacy’s Partners with FAO SchwarzMay 19, 2008 6:01 AM, PROMO Xtra Macy’s, Inc. has signed a deal to open FAO Schwarz toy stores in 275 of its retail locations this year, with a larger rollout expected over the next two years.... Coke Preps Multilingual U.S. Promo for Beijing GamesMay 13, 2008 6:04 AM, PROMO Xtra, By Brian Quinton Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging... Cotton Inc. Rolls Out 'Natural’ Campaign in MallsMay 13, 2008 6:02 AM, PROMO Xtra, By Amy Johannes Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric... Robeks Kicks Off Campaign with Free Smoothies OfferMay 6, 2008 6:01 AM, PROMO Xtra Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from... Recession RewardsMay 1, 2008 12:00 PM, Amy Johannes The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers... Blogging 101May 1, 2008 12:00 PM, G.A. “Andy” Marken Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.... What a RideMay 1, 2008 12:00 PM, BY LARRY JAFFEE Mark Mears has spent his marketing career working for brands like Pepsi-Cola, Pizza Hut, McDonald's, Frito-Lay and JCPenney. He's seen the business not... Dr Pepper Teams with Supervalu, Kroger Team to Promote ‘Indy’ FlickMay 1, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”... Nestle Makes Noise at Minor League Baseball ParksApr 28, 2008 6:04 AM, PROMO Xtra Nestle is hosting Nestle Drumstick Cones Family Days at minor league baseball ballparks around the country as part of its Minor League Baseball sponsorship.... Arby’s Owner Buys Wendy’s for $2.3 BillionApr 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion.... Sara Lee CMO to Leave PostApr 25, 2008 6:03 AM, PROMO Xtra, By Amy Johannes Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company.... Wisk Rolls Out Passion SweepstakesApr 25, 2008 6:02 AM, PROMO Xtra, By Amy Johannes Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.... Beer Brand Corners Boxing BoutApr 25, 2008 6:01 AM, PROMO Xtra The Tecate beer brand will reach out to adult Hispanic boxing fans in the U.S. ... Lord and Taylor Hires Former Home Depot CMOApr 17, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post.... 7-Eleven Pumps ‘Iron Man’ with Slurpee CupsApr 9, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.... Wal-Mart Goes Green with Earth Month CampaignApr 4, 2008 6:03 AM, PROMO Xtra As part of its push to show shoppers it’s conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign.... Less Painful FilingApr 1, 2008 12:00 PM, Amy Johannes Benjamin Franklin once quipped that nothing in this world is certain but death and taxes. As one of America's father founders and a savvy businessman,... |
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