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Lu Biscuits Partners with Fashion Designer at Fashion WeekSep 10, 2008 6:04 AM, PROMO Xtra Kraft Foods’ Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand. Under the deal, Fetherston-designed packaging will be featured on Lu biscuits’ le Petit Ècolier and Crème Roulee varieties in retail stores in 2009, Kraft said. Brand reps announced the partnership yesterday at a media event at Mercedes-Benz Fashion Week in New York where previews of the designs were also unveiled. Related ArticlesMcDonald’s Pushes Specialty Coffee in Ohio with PromosBest Buy Positions iPhones in Time for Holiday SalesMore on Retail, Co-Marketing and p-o-pNBC Pumps Up Sunday Night Football at 7-ElevensSep 2, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.... Pop a ShopSep 1, 2008 12:00 PM, Amy Johannes a pop-up store, appeared in Los Angeles last month selling a new fashion brand inspired by the Pink Panther. But despite the neatly arranged racks of... Eco-FriendlySep 1, 2008 12:00 PM, By Amy Johannes Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of... Limited EditionSep 1, 2008 12:00 PM, Patricia Odell Nine emerging artists have been given a unique medium on which to showcase their inspirations: tequila bottles. Proximo Spirits, the makers of 1800 Silver... Custom FitSep 1, 2008 12:00 PM, Amy Johannes Somewhere, some little girl is prancing around in light blue Keds sneakers decorated with dog bones, an image of a cute pup and the words I love Sadie.... 7-Eleven, Pepsi Team for “Madden NFL 09” RolloutAug 18, 2008 6:05 AM, PROMO Xtra, By Brian Quinton In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.... Smooth OperatorsAug 1, 2008 12:00 PM, Amy Johannes Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks.... The Summer of SlurpeeAug 1, 2008 12:00 PM, By Patricia Odell For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director... Film FestAug 1, 2008 12:00 PM, Amy Johannes Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's... Customer CareAug 1, 2008 12:00 PM, Tim McKenzie Providing in-store guidance, advice and direction for shoppers may be a missed opportunity to cross-sell and up-sell and, most important, cement relationships.... Levi’s, JCPenney Back VH1 Save the Music InitiativeJul 25, 2008 6:01 AM, PROMO Xtra Levi’s and JCPenney are working in harmony to support VH1’s Save the Music Foundation with a fund-raising campaign next week.... Kmart Gets Kids to Create AdsJul 24, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style.... Staples Teams with Bed Bath & Beyond for College SweepsJul 23, 2008 6:02 AM, PROMO Xtra Staples, Inc. is out with a back-to-school campaign targeting college students.... Kmart Brings ‘Dark Knight’ to StoresJul 10, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”... Kohl's, JCPenney Targets Teens with Back-to-School CampaignsJul 9, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Weeks before the start of school, department store chains Kohl’s and JCPenney are out with teen-targeted back-to-school campaigns that play off music and movie themes to appeal to the young audience.... Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artJul 3, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”... Rest StopJul 1, 2008 12:00 PM, Amy Johannes Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse... |
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