Oct 8, 2008 6:02 AM, PROMO Xtra

U.S. Hispanic teenagers are becoming an increasingly important segment of wireless consumers, accounting for a subscriber growth rate of two to three times that of the overall U.S. teen market over the next 5 years.

Those aged 12 to 17 represent 2.5 million subscribers, according to a report by MultiMedia Intelligence.

"Teens overall are a critical wireless market segment, as initial subscriber and handset relationships can establish lifelong purchasing patterns," Frank Dickson, chief research officer for MultiMedia Intelligence, said in a statement. "Within the teen segment, Hispanic teens have unique wireless usage characteristics."

Other findings include:

* Hispanic teens represent 16% of the overall U.S. teen market.

* By age 15, penetration of wireless services among U.S. Hispanic teens is 64%—by the age of 17, the penetration rate rises to 78%.

* The U.S. Hispanic teen is much more likely to use advanced telephony functions than other U.S. teens, but less likely to use their camera phone.

* Like the broader U.S. teen market, Hispanic teens ask their phones to do more, from text messaging to purchasing content and feature a higher overall average revenue per user.

This research was conducted in partnership with Experian. MultiMedia Intelligence is a market research and consultancy firm.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info