Marketing Research
Proprietary Research by PROMO
Annual Industry Trends Report
Sep 5, 2007 5:17 PM
It may not signal a boom. But growth in promotion marketing last year was hardly shabby.
Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year.
Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.
Click here for the full report....
Apr 1, 2006 12:00 PM, Kathleen M. Joyce
Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference...
Annual Salary Study
Jul 1, 2006 12:00 PM, By Andrew Scott
The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into...
Jul 1, 2005 12:00 PM, BY KATHLEEN M. JOYCE
The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen...
Jul 1, 2004 12:00 PM, BY PATRICIA ODELL
As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their...
Event Marketing Trends Study
Jan 3, 2007 4:35 PM
Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results....
Jan 1, 2006 12:00 PM, By Kathleen M. Joyce
This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns...
Trends in Premium & Incentive marketing
Aug 30, 2006 11:55 AM
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more...
Sep 1, 2005 10:11 AM, Proprietary Research from PROMO Magazine
The dollar still reigns as the No. 1 most popular type of consumer and
employee incentive, according to PROMO's second annual Premium & Incentives Study....
Interactive Marketing Study
May 1, 2007 12:00 PM, By Larry Jaffee
Whether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by...
Apr 1, 2006 12:00 PM, by Kathleen M. Joyce
Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for...
The Marketer's research store
Need the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
PROMO Research includes:
• Annual Trends Reports
• Event Marketing Studies
• Entertainment Marketing Studies
• Annual Salary Reports
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Annual Premium & Incentives Studies
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Research in the News
Feb 15, 2008 6:02 AM, PROMO Xtra
When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird....
Feb 12, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Branded entertainment marketing grew 14.7% to an all-time peak of $22.3 billion in 2007 and is expected to grow by 13.9% to $25.41 billion this year, according to a report from PQ Media....
Feb 5, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Giant carrier pigeons, disciplinary Dalmatians, Underdog and screaming squirrels were among the characters animating this year’s most effective Super Bowl ads....
Feb 4, 2008 6:01 AM, PROMO Xtra
Given the bleak predictions about the economy, retailers have mixed feelings about the strength of Valentine’s Day sales. ...
Feb 1, 2008 12:00 PM
Language obviously is a distinguishing cultural characteristic for immigrants to the U.S. But in other respects they're no different from ancestors of...
Feb 1, 2008 6:01 AM, PROMO Xtra
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year....
Jan 30, 2008 6:02 AM, PROMO Xtra
Spending on experiential marketing is getting a boost this year, according to a new survey by Jack Morton Worldwide....
Jan 15, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002....
Jan 14, 2008 6:01 AM, PROMO Xtra
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo....
Jan 11, 2008 6:01 AM, PROMO Xtra
Online video watching grew 45% in the U.S. between late 2006 and late 2007, according to The Pew Internet & American Life Project....
Jan 2, 2008 6:02 AM, PROMO Xtra, By Brian Quinton
If Chuck Norris endorses Mike Huckabee in an online video, does he make a noise? According to a new study by Harris Interactive, not as loud as you might think....
Jan 1, 2008 12:00 PM, By Brian Quinton
Those 65 and older feel that marketers talk down to them and don't understand their needs. Baby boomers those born between 1946 and 1964 do not want to...
Jan 1, 2008 12:00 PM, By Amy Johannes
If consumers are having an easier time finding that loaf of bread or catching a sale on a favorite snack, there's a reason. It's all part of a growing...
Dec 21, 2007 6:03 AM, By Patricia Odell
Patricia.Odell@penton.com
Alcohol marketers have made “small progress” over the last five years in reducing youth exposure to print and TV advertising, according to the latest study from the Center on Alcohol Marketing and Youth....
Dec 12, 2007 6:01 AM, By Amy Johannes
Amy.Johannes@penton.com
Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report....
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Special Report on Email
Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
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