Marketing Research
Proprietary Research by PROMO
Promotion marketers are trimming their sails, judging by Promo's 2008 Marketer Trends Survey....
If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey....
Sep 5, 2007 5:17 PM
It may not signal a boom. But growth in promotion marketing last year was hardly shabby.
Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year.
Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.
Click here for the full report....
Apr 1, 2006 12:00 PM, Kathleen M. Joyce
Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference...
Annual Salary Study
Jul 1, 2006 12:00 PM, By Andrew Scott
The hefty revenue increases many marketing agencies have posted in the past three years have begun to filter through the ranks, finding their way into...
Jul 1, 2005 12:00 PM, BY KATHLEEN M. JOYCE
The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen...
Jul 1, 2004 12:00 PM, BY PATRICIA ODELL
As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their...
Event Marketing Trends Study
Jan 3, 2007 4:35 PM
Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results....
Jan 1, 2006 12:00 PM, By Kathleen M. Joyce
This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns...
Trends in Premium & Incentive marketing
Aug 30, 2006 11:55 AM
Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more...
Sep 1, 2005 10:11 AM, Proprietary Research from PROMO Magazine
The dollar still reigns as the No. 1 most popular type of consumer and
employee incentive, according to PROMO's second annual Premium & Incentives Study....
Interactive Marketing Study
May 1, 2007 12:00 PM, By Larry Jaffee
Whether it's pushing an e-mail to a targeted list or luring people to a special-interest Web site, online tactics have never been put to greater use by...
Apr 1, 2006 12:00 PM, by Kathleen M. Joyce
Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for...
The Marketer's research store
Need the data? Want to dig deeper than the current year? Search here for research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing.
PROMO Research includes:
• Annual Trends Reports
• Event Marketing Studies
• Entertainment Marketing Studies
• Annual Salary Reports
•
Annual Premium & Incentives Studies
Go to PROMO’s Research Store now
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Research in the News
Oct 8, 2008 6:02 AM, PROMO Xtra
U.S. Hispanic teenagers are becoming an increasingly important segment of wireless consumers...
Oct 2, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey...
Sep 29, 2008 6:01 AM, PROMO Xtra
Online video viewership is booming, with the number of U.S. households watching broadband video doubling over the past year...
Sep 24, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast...
Sep 24, 2008 6:01 AM, PROMO Xtra, By Amy Johannes
Shopper marketing is becoming one of the most effective forms of in-store marketing, a new study released this week said...
Sep 17, 2008 6:03 AM, PROMO Xtra
A new study of user behavior on a popular child-rearing Web site suggests a real generation gap in the way mothers use the Web...
Sep 15, 2008 6:01 AM, PROMO Xtra
When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes...
Sep 11, 2008 6:02 AM, PROMO Xtra
Most baby boomers surfing the Web are visiting video sites, and many are interacting on social networking sites, according to a survey by the NPD Group...
Sep 4, 2008 6:01 AM, PROMO Xtra, By Brian Quinton
Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook...
Aug 6, 2008 6:04 AM, PROMO P&I
The number of consumers online clipping coupons has jumped to 36 million this year—representing an increase of 10 million since 2005, according to a survey by Simmons/Experian Research...
Aug 6, 2008 6:02 AM, PROMO P&I
Customer Retention. Acquisition Top Motivators in Retail Loyalty: Study
When it comes to maintaining customer loyalty, retailers need to beef up customer retention and acquisition strategies, according to a new report
...
Aug 4, 2008 6:03 AM, PROMO Xtra, By Brian Quinton
Almost half the brands that spend money and resources on search marketing fail to connect those campaigns to their offline marketing efforts...
Aug 1, 2008 6:01 AM, PROMO Xtra, By Ken Magill
(Direct Newsline)—E-mail is not dead. In fact, more people are addicted to it than ever and they’re checking it in the oddest places—at least according to AOL...
Jul 30, 2008 6:01 AM, PROMO Xtra
(Direct Newsline)—Data segmentation and personalization significantly increases e-mail campaign effectiveness, according to new research data findings released by Aberdeen Group. ...
Jul 22, 2008 6:03 AM, PROMO Xtra
High gas and food prices are prompting some shoppers to drop their back-to-school spending, a new survey found....
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Special Report on Email
Executive summary:
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