CBS Hatches New Egg Ad Campaign 

By: By Amy Johannes

CBS will soon target consumers with a new campaign at a time when they're apt to pay attention most—when they're preparing their meals. ...

Cingular Dangles Mobile Coupons for Customers 

By: By Andrew Scott

Cingular Wireless is offering customers a new service: electronic coupons and discounts. ...

Valassis Buys Advo for $1.3 Billion 

By: By Patricia Odell

Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion. ...

Dallas Airport Dangles Coupons to Get Travelers to Park  

By: By Andrew Scott

When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they'll not only be issued a parking stub, but incentive coupons for cool offers at the airport's concessionaires, including McDonald's and TGI Friday's. ...

PepsiCo Takes to Ice With NHL Deal 

By: By Andrew Scott

PepsiCo, the National Hockey League (NHL) and the National Hockey League Players' Association have forged a multi-year agreement that takes PepsiCo's beverages and snacks to the ice. ...

Live from the Licensing Show: Tweety Flies with Nicky Hilton  

By: By Amy Johannes

Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton. ...

Coke, NBA Expands Marketing Alliance 

Coca-Cola and the National Basketball Association have expanded their global marketing partnership to build on interactive promotions designed to connect with teens worldwide. ...

Ford Taps American Idol's Hicks for Promotion 

Ford has tapped American Idol winner Taylor Hicks for its Drive On Us model year-end sales promotion. Fresh on the heels of his victory, Hicks will be featured in a new TV and radio ad that debuts today. Hicks sings and dances to a new song called "Possibilities." ...

Cartoon Network Signs Mattel Deal 

Cartoon Network Enterprises has signed a multi-year, multi-platform deal that names toymaker Mattel the network's master toy licensee. The deal gives Mattel licensing rights to build toys for a number of Cartoon Network shows, including Fosters Home for Imaginary Friends, The Powerpuff Girls and Camp Lazlo. ...

McDonald's Celebrates World Cup Fever with Global Campaign 

By: By Amy Johannes

McDonald's is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike. ...

Hilton Takes to the Beach in Volleyball Sponsorship 

By: By Andrew Scott

Hilton Hotels Corp. is taking hospitality beachside with a sponsorship of the 2006 AVP Pro Beach Volleyball Tour. ...

McDonald's To Give 25,000 Coupons at Expo 

McDonald's USA is providing free Wi-Fi Internet services to attendees at the 2006 Electronic Entertainment Expo (E3 Expo), and is offering consumers a chance to sample the service via a coupon offer. ...

Home Depot Sponsors Six Flags Parks 

The Home Depot has signed a sponsorship deal with Six Flags, swapping real estate in joint-marketing efforts and tapping Home Depot's longtime sponsorship of non-profit KaBOOM....

Holiday Inn Scores Home Run as MLB's Hotel 

By: By Andrew Scott

The Holiday Inn has been named the Official Hotel of Major League Baseball (MLB) as part of a three-year sponsorship agreement announced last week. The partnership has been dubbed the largest sponsorship between a U.S. sports league and a hotel industry player. ...

TNT's Saved Lands Dodge Sponsorship, Integration 

By: By Amy Johannes

Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker's vehicles into its new series Saved. ...

Brands Hit The Ice With NHL Partnerships 

By: By Andrew Scott

Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing. ...

HSBC Brands Jetbridges At JFK Airport 

First it was stadiums; now it's airports. Financial services firm HSBC has signed a five-year agreement that allows its brand visibility on the 108 jetbridges at John F. Kennedy International Airport in the first major airport naming contract in North America. ...

Dr Pepper to Reign as Official Soft Drink of Amateur Athletic Union 

Dr Pepper has signed a deal to become the official soft drink of the Amateur Athletic Union. ...

Coupons Delivered to TV Sets Via a Click of the Remote 

DRM Labs has developed Voupon iTV, an interactive system that lets TV watchers use and redeem coupons—almost—from their couches. ...

Melitta Tests Euro Café Tour 

By: By Betsy Spethmann

Melitta USA is bringing a taste of Europe to Philadelphia for the next six weeks, and may tour a slate of U.S. cities in 2007. ...