The Real Problem with RebatesBy: By Betsy Spethmann Rebate programs don't need new legislation; they need tougher enforcement of current laws, and better education for marketers and retailers, industry experts say. ... Lean Cuisine Sponsors WE's Cinematherapy ProgrammingNestlé's Lean Cuisine has signed on to sponsor cable network Women's Entertainment Cinematherapy: Best Friends programming this month, touting on-air support and printable coupons on WE's Web site.... Tower Records Rolls Out Holiday 'Cutepon' PromoIn an effort to spark buzz around the holidays and drive in-store sales, Tower Records has kicked off a promotion seeding store coupons to consumers via a costumed-clad street teams.... Baskin-Robbins, Kraft Roll Out New Pudding FlavorsBaskin-Robbins and Kraft Foods have teamed up to bring flavors inspired by the ice cream maker to Kraft’s Handi-Snacks ready-to-eat pudding.... |
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