VW Runs ‘Magic Bus’ Contest for Cancer CharityVolkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust.... NBA Scores Deal with Right GuardThe National Basketball Association unveiled a multi-year deal making Right Guard the league’s official deodorant.... Bank of America Re-Signs with ‘America’s Team’Bank of America has extended its relationship with the Dallas Cowboys in a 10-year deal through 2019.... Olympians Link with Listerine to Push Right to Play ProgramOlympic Medalists Paul and Morgan Hamm are helping Listerine raise awareness and money for the international Right to Play program.... NHL Renewal to Build Bud Light’s Sponsorship RoleBy: By Richard Tedesco The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.... Taco Bell Signs Exclusive Deal with Time Inc. to Push FruitistaIn an exclusive deal, Taco Bell will dedicate 100% of its print advertising budget to support its new line of frozen beverage drinks to Time Inc.... Crayons to Push ‘Pink Lemonade Brigade’ for CharityBy: By Brian Quinton A fruit juice drink maker plans to subsidize 1,000 young entrepreneurs around the nation with lemonade stands and product for a day later this month, enabling them to raise money to support the charity of their choice... Cold Stone Offers New Yorkers Downtown Discounts via Mobile CouponsBy: By Brian Quinton A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8.... NBC Sports, MTV Team Up for Action Sports TourBy: By Richard Tedesco NBC Sports has struck a partnership with MTV around the Action Sports Tour with multi-screen video and product licensing to build the extreme sports profile.... WNBA Jerseys to Carry McDonald’s Logo in Season OpenersBy: By Richard Tedesco Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.... Taco Bueno Takes Mobile Couponing Chain-wideAll Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market.... Gillette Sponsors MLB Rookie of the Month AwardBy: By Richard Tedesco Gillette is expanding its relationship with Major League Baseball by sponsoring the Rookie of the Month Award, which recognizes the top performing first-year players in both the National and American Leagues... Hilton Hotels Renews Olympic Team SponsorshipHilton Hotels Corp. has renewed its sponsorship of the U.S. Olympic Team through 2012.... Dodge, Screenvision Hitting Movie Theaters in MayMovie theater advertising provider Screenvision and Dodge have expanded a longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey. ... Nike Extends U.S. Olympic, Paralympic SponsorshipNike has extended its sponsorship of the U.S. Olympic and Paralympic Teams through the London 2012 Olympic Games.... Country Crock Launches 'Small Changes' CampaignBy: By Amy Johannes Unilever’s Country Crock brand is out with a cause-marketing campaign that invites people to share their health improvement stories to benefit a national food bank network.... WNBA Flexes Marketing Muscle with New DealsBy: By Richard Tedesco The Women’s National Basketball Association unveiled sponsorship deals with three new partners, demonstrating its prowess as an emerging marketing force in professional sports.... MLB, Bayer Make Pact to Battle Prostate CancerBy: By Richard Tedesco Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts.... Kraft Singles Celebrates Grilled Cheese Month with Coupon OfferBy: By Amy Johannes April is National Grilled Cheese month and Kraft Singles is paying homage to it with a coupon offer for free cheese.... NBC, Liberty Mutual Forge Marketing PartnershipNBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility.... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READ |
