Coupons and Other Promotional Tactics
Feb 14, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Feb 7, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Feb 7, 2008 6:02 AM, PROMO Xtra
Feb 1, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Jan 28, 2008 6:02 AM, PROMO Xtra
Jan 24, 2008 6:02 AM, PROMO Xtra
More Articles from this section
 CAMPAIGN SPOTLIGHT
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.
More campaign profiles
Issues, Research, and Trends:
Cause Marketing
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to...
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from worthy organizations....
Ben & Jerry's, Nike and Things Remembered are three distinctly different companies, but share a common thread when it comes to cause marketing: They get their employees on board....
The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached...
Coupons/FSI
U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,...
Whether its a “snip- snip” from a free-standing insert or the “click-click” of a downloadable offer, coupon distribution...
The majority of American consumers clip coupons and its not all about the discounts—it's also about the hunt....
Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the...
Sponsorship
Andrew Scott
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in...
It's been said that as many people watch the Super Bowl for the commercials as they do the Big Game. Annually the most-viewed television show, it gives...
Sponsorship spending grew 8.4% in 2004, the highest amount since 2000, and will grow again in 2005, according to Chicago-based sponsorship analysis group...
After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association....
Direct Marketing
Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic...
A fearless prediction: 2007 is going to be a banner year for direct marketers. ...
Direct marketing companies are planning to hire more workers this fall than at any time since 2001.
...
Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing....
Fulfillment
The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery...
There is a slight shift in the wind: many promotional products distributors no longer want to focus solely on the niche of selling promotional products, but want to expand their businesses by offering additional services to clients....
Technology combined with a drive for customer service pushed fulfillment revenues up 14% in 2004, to $4.7 billion from $4.1 billion in 2003. Not only...
Specialty Printing
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers...
Specialty printers' presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued...
Procter & Gamble is soliciting ideas to print on Pringles crisps....
At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket...
|
Top Story
Jul 3, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
McDonald’s is launching its biggest sponsorship to date around the upcoming summer Olympic Games in Beijing, which includes everything from new menu items, a kids’ program and a global online game.
The company is supporting its sponsorship, in part, with new products across the globe. They include a Beijing Burger and Rice Sticks in Latin America and Chicken and Fish sandwiches and a Shrimp Salad in Russia, among other offerings. In Australia, local restaurants will feature the “Flavor of the Games” promotion, which gives customers five different burgers during the Games: The American, The Euro, The African, The Asian and The Australian.
Related Articles
Across the tactical spectrum
May 15, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season....
May 7, 2008 6:04 AM, PROMO Xtra
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches....
May 7, 2008 6:02 AM, PROMO Xtra
All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market....
May 5, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
Gillette is expanding its relationship with Major League Baseball by sponsoring the Rookie of the Month Award, which recognizes the top performing first-year players in both the National and American Leagues...
May 2, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich....
May 1, 2008 12:00 PM
a remark garnered from the Promotion Marketing Association's 2008 Interactive Marketing conference in Chicago last month: Sally Mueller, director of marketing...
May 1, 2008 12:00 PM
All the attention in these pages devoted to guerrilla marketing prompted Promo editor-in-chief Larry Jaffee to pull off a stunt of his own. For the past...
Apr 29, 2008 6:02 AM, PROMO Xtra
Hilton Hotels Corp. has renewed its sponsorship of the U.S. Olympic Team through 2012....
Apr 28, 2008 6:03 AM, PROMO Xtra
Movie theater advertising provider Screenvision and Dodge have expanded a longstanding relationship with a campaign to help build awareness for the all-new 2009 Dodge Journey. ...
Apr 24, 2008 6:01 AM, PROMO Xtra
Nike has extended its sponsorship of the U.S. Olympic and Paralympic Teams through the London 2012 Olympic Games....
Apr 23, 2008 6:01 AM, PROMO Xtra, By Amy Johannes
Unilever’s Country Crock brand is out with a cause-marketing campaign that invites people to share their health improvement stories to benefit a national food bank network....
Apr 14, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
The Women’s National Basketball Association unveiled sponsorship deals with three new partners, demonstrating its prowess as an emerging marketing force in professional sports....
Apr 10, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts....
Apr 9, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site....
Apr 8, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
April is National Grilled Cheese month and Kraft Singles is paying homage to it with a coupon offer for free cheese....
|
|
Special Report on Email
Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report
Sponsored By:
Featured Webinar
In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...
RESOURCES: Helping You Find Solutions
Find me... an AGENCY
GET LISTED IN PROMO'S SOURCEBOOK
Find me... new PRODUCTS
I need... a GOOD READ
|
IN THE NEWS
