Coupons and Other Promotional Tactics
Oct 1, 2008 6:04 AM, PROMO P&I, By Amy Johannes
Sep 30, 2008 6:01 AM, PROMO Xtra
Sep 23, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Sep 19, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
Sep 18, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Sep 17, 2008 6:05 AM, PROMO P&I, By Richard Tedesco
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 CAMPAIGN SPOTLIGHT
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.
More campaign profiles
Issues, Research, and Trends:
Cause Marketing
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to...
Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from worthy organizations....
Ben & Jerry's, Nike and Things Remembered are three distinctly different companies, but share a common thread when it comes to cause marketing: They get their employees on board....
The news out of southern Asia keeps getting worse. As this issue of PROMO goes to press, the impact of the Dec. 26 earthquake and tsunami has reached...
Coupons/FSI
U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,...
Whether its a “snip- snip” from a free-standing insert or the “click-click” of a downloadable offer, coupon distribution...
The majority of American consumers clip coupons and its not all about the discounts—it's also about the hunt....
Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the...
Sponsorship
Andrew Scott
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in...
It's been said that as many people watch the Super Bowl for the commercials as they do the Big Game. Annually the most-viewed television show, it gives...
Sponsorship spending grew 8.4% in 2004, the highest amount since 2000, and will grow again in 2005, according to Chicago-based sponsorship analysis group...
After fouling out with the NFL (May PROMO), Coca-Cola Co., Atlanta, struck a four-year sponsorship agreement with the National Basketball Association....
Direct Marketing
Direct mail is often looked at as the ol' fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic...
A fearless prediction: 2007 is going to be a banner year for direct marketers. ...
Direct marketing companies are planning to hire more workers this fall than at any time since 2001.
...
Direct mail was the most popular channel used by Hispanics that made direct response purchases, followed by DRTV and online marketing....
Fulfillment
The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery...
There is a slight shift in the wind: many promotional products distributors no longer want to focus solely on the niche of selling promotional products, but want to expand their businesses by offering additional services to clients....
Technology combined with a drive for customer service pushed fulfillment revenues up 14% in 2004, to $4.7 billion from $4.1 billion in 2003. Not only...
Specialty Printing
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers...
Specialty printers' presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued...
Procter & Gamble is soliciting ideas to print on Pringles crisps....
At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket...
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Top Story
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Sep 23, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month. The company will donate 20 cents to Susan G. Komen for the Cure for each tub of Huggies Baby Wipes Gentle Care Sensitive featuring Komen graphics purchased through Dec. 31. In addition, Kimberly-Clark will donate $1.00 for each specially marked Gentle Care Sensitive refill box purchased at Sam’s Club to the cause through yearend.
Related Articles
Across the tactical spectrum
Aug 15, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Athletes who win Olympic gold in Beijing might not parlay their triumphs into lucrative marketing payoffs after the cheering stops....
Aug 15, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
NASCAR is joining the Alliance to Save Energy, an organization that promotes energy efficiency, to encourage consumers to conserve gas through segments on syndicated TV and radio shows....
Aug 1, 2008 12:00 PM, Richard Tedesco
For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front....
Aug 1, 2008 12:00 PM, Amy Johannes
Starbucks is one of a number of quick service restaurants trying to elbow its way into the lucrative market this summer for healthful smoothie drinks....
Jul 24, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
When Indianapolis bar patrons call for taxis for safety’s sake tonight, the cabbie could be NASCAR star Jamie McMurray in a replica of his signature stock car....
Jul 21, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”CMT and Tyson Foods are joining forces to fight hunger in a food donation campaign around the new season of “Country Fried Home Videos.”...
Jul 21, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
The Coca-Cola Co. is pushing its Olympic ties with its Minute Maid brand via limited edition packaging featuring Olympic hopefuls and in-store signage....
Jul 18, 2008 6:06 AM, PROMO Xtra, By Brian Quinton
The new Batman movie “The Dark Knight,” opening today, is expected to be a global blockbuster. But a local guerilla promotion by a San Antonio theater chain threatened to turn that Hollywood cliché into a literal bomb....
Jul 16, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms....
Jul 10, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion...
Jul 7, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
American Airlines is expanding its sponsorship role with the National Basketball Association’s international grassroots events....
Jul 3, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
McDonald’s is launching its biggest sponsorship to date around the upcoming summer Olympic Games in Beijing, which includes everything from new menu items, a kids’ program and a global online game...
Jul 3, 2008 6:02 AM, PROMO Xtra, By Brian Quinton
A new Web site within the Yahoo Sports portal will give visitors a host of ways to follow the Olympic Games over the Internet—and marketers a number of ways to link their brand names to the online action from Beijing...
Jun 30, 2008 6:02 AM, PROMO Xtra
Volkswagen is bringing a classic rock tune to life in a contest with The Who to give away a “Magic Bus” to support the Teenage Cancer Trust....
Jun 12, 2008 6:04 AM, PROMO Xtra
The National Basketball Association unveiled a multi-year deal making Right Guard the league’s official deodorant....
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