Oct 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Yankee Candle is selling new products to support breast cancer awareness for the third year.

Yankee Candle Co. is running a cause-marketing campaign selling new products to benefit the National Breast Cancer Foundation, Inc, a cause it has championed before.

This year, the retail chain is donating $1 to the foundation for each Mandarin Cranberry scented custom labeled breast cancer candle and reed diffuser sold. In addition, Yankee Candle will donate 10% of the proceeds from each Car Jar 3-pack to the foundation.

“Everyone has been touched in some manner by breast cancer, whether it’s a friend, a mom, a sister a wife or neighbor who has been impacted,” Rick Ruffolo, Yankee Candle’s senior vice president of brand, marketing and innovations, said. “This is our small way of helping customers by giving them an opportunity to give back.”

This is the third year the company has run such a campaign, he said. Last year, Yankee Candle raised more than $100,000 for the foundation, more than doubling its first contribution in 2006, he said.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info