Oct 9, 2008 6:00 AM, PROMO Xtra
News Brief
JCPENNEY CO. INC.: is launching a new women’s fashion sportswear line designed by Charlotte Ronson, called I “Heart.” The collection, created for JCPenney’s lifestyle customer, will debut in JCPenney stores, online and via catalog in the spring. The apparel line, which targets 21- to 35-year old woman, will feature of T-shirts, knit tops, blouses, sweaters, jeans, skirts, dresses and jackets. Prices will range from $15.00 to $65.00. The new brand will be supported by print, direct mail, preprint, specialty catalog and Internet marketing, the company said.
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