IN THE NEWSSearch the news by category:Agencies Full News Archive:Rivet London Gets Swept Into LoweOct 9, 2008 6:04 AM, PROMO Xtra, By Patricia E. Odell The London office of Rivet, an Interpublic Group of Cos. agency, is beginning a transition that will align it with another Interpublic agency, Lowe London as of Jan. 1, 2009... Duracell, Maggie Gyllenhaal Launch Holiday Ambassador SearchOct 9, 2008 6:03 AM, PROMO Xtra, By Amy Johannes Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that... Yankee Candle Runs Breast Cancer Awareness PromoOct 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes Yankee Candle Co. is running a cause-marketing campaign selling new products to benefit the National Breast Cancer Foundation, Inc, a cause it has championed before... WPP Says it Won Research Firm TNSOct 9, 2008 6:01 AM, PROMO Xtra, By Brian Quinton Ad holding company WPP Group said Wednesday it has succeeded in its bid to acquire publicly-held marketing research firm Taylor Nelson Sofres for $1.93 billion in stock... News BriefOct 9, 2008 6:00 AM, PROMO Xtra JCPENNEY CO. INC.: is launching a new women’s fashion sportswear line designed by Charlotte Ronson, called I “Heart.” ... Pringles Wants Consumers to Customize Cans for HolidaysOct 8, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays... Draftcb Chicago Hires Simon El Hage for Multicultural MarketingOct 8, 2008 6:04 AM, PROMO Xtra, By Patricia Odell Draftfcb Chicago has named Simon El Hage senior vice president, group management director, multicultural marketing... Macy’s Toasts 150 Years with EventsOct 8, 2008 6:03 AM, PROMO Xtra Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events... Hispanic Teens Growing as Important Wireless Consumer: ReportOct 8, 2008 6:02 AM, PROMO Xtra U.S. Hispanic teenagers are becoming an increasingly important segment of wireless consumers... Check Out the New Chief Marketer NetworkOct 8, 2008 6:01 AM, PROMO Xtra Everything online for Chief Marketer, Direct, Multichannel Merchant and Promo that is... News BriefsOct 8, 2008 6:00 AM, PROMO Xtra GREEN MOUNTAIN COFFEE ROASTERS, INC.: will print 14 Haikus on its eco-friendly paper cups through yearend. The effort concludes the company’s Haiku contest... Mars Snackfood Rolls Out New Products, PromotionsOct 7, 2008 6:03 AM, PROMO Xtra Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products.... NHL Stages Concerts, Fan Fest to Launch SeasonOct 7, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week... Kashi Offers Free CookiesOct 7, 2008 6:01 AM, PROMO Xtra, By Amy Johannes Kashi is offering free samples of its new cookie... News BriefsOct 7, 2008 6:00 AM, PROMO Xtra SUPERVALU, INC.: has signed on as a national supporter of the American Heart Association’s Go Red For Women ... |
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