Apr 1, 2006 12:00 PM

Excerpts from our e-newsletter

3/21

ConAgra Foods will spend another $75 million on marketing and R&D next year as it rallies around its core brands.

Burger King will sponsor five races in the NASCAR Nextel Cup. Its last affiliation with NASCAR dates back to 1997.

Caribou Coffee is out with a new instant-win game dangling more than 30,000 prizes including iTunes music downloads and Apple iPods.

3/20

Microsoft has earmarked $500 million for a global marketing and sales campaign to sway business customers to use its new software.

Diet Pepsi is out with an under-the-cap promotion that offers players “Movie Bucks” good toward admission to a movie.

L'Oréal has acquired the Body Shop International PLC in a take-over deal worth $1.14 billion.

3/17

Starbucks Coffee Co. is testing consumers' love of puzzles and knowledge of the company with an on-going crossword contest that promises coffee for life.

Del Monte Corp. will buy the Milk-Bone brand from Kraft for $580 million, pumping its pet-food portfolio on the heels of a $705 million buy of Meow Mix.

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