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Mar 1, 2006 12:00 PM

CORRECTION:

An article in the February issue reported that Eastman Kodak Co. has renewed its sponsorship of the Olympics through 2012. The sponsorship runs through 2008. Also, the article referred to European broadcaster as Eurospot rather than the correct name Eurosport.


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Mar 1, 2007 12:00 PM, By Joseph Lewczak

There's no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand's products, with the ultimate...

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