FREE WHITE PAPER:
How leading brands build loyalty
Sponsored by : Universal Music

Executive summary :
When the Pulitzer Prize-winning Chicago Tribune wanted to build its subscriber loyalty program, the paper wooed subscribers with a CD promotion that ended up making news of its own. The joinfor- free-and-get-a-CD promotion dramatically beat all expectations.

Chicago Tribune’s free Subscriber Advantage loyalty program rewards members with exclusive online content, access to special events in Chicago, and many other exciting benefits. Subscribers who joined the program during the CD promotion received “Sunday Sounds— Compliments of Chicago Tribune Subscriber Advantage.” The free CD includes 10 timeless songs from Etta James, Louis Armstrong, Marvin Gaye, Rod Stewart, The Mamas and the Papas, and other all-time favorite artists.

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