Features

Star Struck

Apr 1, 2007 12:00 PM, By Patricia Odell

Ronald Fleury, a special agent for the FBI, has just received the assignment of a lifetime. After a deadly attack on Americans working in Saudi Arabia,...

Sniff Sniff

Apr 1, 2007 12:00 PM, By Betsy Spethmann

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches. That's what...

Brick by Brick

Apr 1, 2007 12:00 PM, By Patricia Odell

Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And...

Then the Promotion Ends, and You Wonder: What Now?

Apr 1, 2007 12:00 PM, By Amy Johannes

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them...

PROMO Players

To Be Continued

Apr 1, 2007 12:00 PM, By Amy Johannes

Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the...

Going to the Dogs

Apr 1, 2007 12:00 PM, By Betsy Spethmann

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old...

Bunny Hunt

Apr 1, 2007 12:00 PM, By Patricia Odell

Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The...

Trade Show Pulse

Apr 1, 2007 12:00 PM, By Larry Jaffee

Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar...

The Big Split

Apr 1, 2007 12:00 PM, By Larry Jaffee

CareerBuilder.com's unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today's...

Can, Can

Apr 1, 2007 12:00 PM, By Betsy Spethmann

I'm going to say this straight out, because you're going to think it in a minute anyway: I'm lazy. I hate ripping labels off cans. I hate doing it for...

Closing the Digital Divide

Apr 1, 2007 12:00 PM, By Jeanniey Mullen

In the old days, marketers became very proficient at the standard ways of communicating with customers: mail, phone and face-to-face. We mastered critical...

The Restless Consumer

Apr 1, 2007 12:00 PM, By Larry Jaffee

Yes, dear reader, you're wondering: Who is this new guy? Well, I've been covering the marketing and media beat for over a quarter century. And it's the...

Loyalty by Invitation Only

Apr 1, 2007 12:00 PM, By Kelly Shermach

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the...

PROMOIndex

Apr 1, 2007 12:00 PM

Procter & Gamble Tampax Cheerleader Battle P&G courts teen athletes online by sponsoring a cheerleading competition on social networking site Takkle.com....

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