Oct 7, 2008 6:01 AM, PROMO Xtra, By Amy Johannes

Kashi is offering free samples of its new cookie.

People can sign up to receive a free sample of its TLC Oatmeal Dark Chocolate Cookie by mail or by website through Oct. 15. The giveaway is part of the company’s ongoing strategy to get people to try out its products.

Visitors can watch Kashi’s TV spots on the site, as well as play an online game, “Steal the Cookie.” In it, players try crack the code on the Kashi cookie jar to try to steak a treat. To play, gamers peruse a kitchen using their mouse to find key ingredients used in making the Kashi cookie. Then they must put the ingredients in order using the correct combination to win the game.

People can also their free sample with their e-mail address, or sign up to receive promotions, site updates and details about local Kashi events by entering their e-mail address.

Online marketing and TV spots support the promotion.

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