CBSSports.com Redesigns, Builds Blogging CapacityBy: By Richard Tedesco CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers.... Pizza Hut Pushes National Mobile Ordering ServiceBy: By Amy Johannes Pizza Hut is giving people two new ways to order by cell phone.... MySpace Agrees to Anti-predator StepsBy: By Brian Quinton Social network MySpace has reached an agreement with most of the country’s state attorneys general on creating a new set of guidelines for protecting young members in its community.... American Airlines Pulls Promo After Big Response Clogs SiteBy: By Amy Johannes American Airlines temporarily removed a sweepstakes from its Web site after hoards of people tried to register for the promotion and caused technical problems with the microsite.... Swiffer Kicks off YouTube Video ContestBy: By Amy Johannes Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.... ESPN Extends Brand with MobiTV ChannelESPN is broadening its wireless reach in a deal with MobiTV to create a channel delivering live simulcasts of some sports events to cell phones.... Papa Johns Pushes Texting Around NFL PlayoffsIf National Football League teams score big in playoff contests, Papa John’s customers can win deep pizza discounts.... Club’s Penguins Raise Cold Cash for CharitiesA 10-day charitable campaign in Club Penguin, the Disney-owned online world aimed at kids and pre-teens, has produced a pile of virtual coins worth about $1 million very real dollars.... MySpace Straw Poll to Beat Iowa Results by HoursBy: By Brian Quinton If you just can’t wait until the Iowa caucuses close at 7:30 p.m. (CST) on Jan. 3, relax. Social network MySpace is letting its U.S. voting-age members cast their ballots on Jan. 1 and 2 and expects to serve up the results hours before the first vote is taken on Jan. 3 in the Hawkeye State.... BMW Adds Build-Your-Own Features OnlineBy: By Richard Tedesco BMW recently relaunched its Web site with a redesign that enables prospective buyers to effectively build their own customized model online.... Gather.com Moves to Voting for Next Great Crime WriterGather.com, the social media site for adults, has narrowed down its search for America’s “next great crime writer," to 25 semifinalists.... Dairy Queen Tests Mobile Coupon ProgramBy: By Amy Johannes Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants.... FTC Says Google Can Go ahead with DoubleClick BuyBy: By Brian Quinton After more than six months of scrutiny, the Federal Trade Commission has given Google the green light to acquire online ad management firm DoubleClick in a deal valued at $3.1 billion.... Absolut Pears Takes Campaign to the Drink CustomersBy: By Brian Quinton In a case of fishing where the fish are, Absolut Vodka will place ads and interactive content for its premium Absolut Pears brand on the TouchTunes network of digital jukeboxes.... Checkers Launches Virtual Game to Promote Double Value MenuBy: By Amy Johannes Checkers Drive-In Restaurants has rolled out an online game to promote its new Double Value menu.... |
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