Golf Ball Maker Pushes the “Noodletarian” Platform with Microsite, SweepsNoodle Golf, the makers of Noodle+ and Lady Noodle+ golf balls, is urging devotees to cast a vote for “Noodleocracy” this campaign season and holding out a round of golf with commentator and brand spokesman Gary McCord as an incentive... Lifetime ’Army Wives’ Gains Web TractionBy: By Richard Tedesco Lifetime’s second season of “Army Wives” has hit the ground running, re-supplied with online content and a sweepstakes aimed at drawing fans in.... Mystery Box Widget to Get Facebook Players GuessingBy: By Brian Quinton An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.... Neutrogena Dermatologics Taps Katharine McPhee for New Acne ProductsBy: By Patricia Odell Katharine McPhee, the fresh-faced singer and actress best known for her success on “American Idol,” is helping Neutrogena Dermatologics launch its new personalized acne regime.... TNT ‘RaceBuddy’ Revs NASCAR Web ContentBy: By Richard Tedesco TNT has created an animated character dubbed RaceBuddy to hype online content, including alternate camera angles, during its six NASCAR races this season.... Mobile Radio Promo Taps Teen SpiritAn April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.... Klondike Renews Ad Campaign with $100,000 Video ContestBy: By Amy Johannes Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat... Slim Jim Gets ‘Spicy’ with Interactive CampaignBy: By Amy Johannes ConAgra Foods is giving its Slim Jim brand a kick with a new campaign that promotes the snack’s “spicy side” through interactive experiences.... S&K Menswear Celebrates Father's Day with Viral CampaignBy: By Amy Johannes S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body. ... Mercedes Takes Aim at Small (but Rich) WorldMercedes-Benz will partner with invitation-only social network ASmallWorld.com on an interactive campaign to support the luxury carmaker’s efforts to sell itself to ASW’s 260,000 affluent members both online and offline... AT&T a Text Winner in “Idol” Season SevenBy: By Brian Quinton The Fox TV show “American Idol” has been informally credited with encouraging the growth of the SMS channel by giving millions of viewers a reason to type in their votes for favorites.... Online Pizza Gets Faster, Easier with WidgetsBy: By Brian Quinton Escalating the arms race in the online pizza category, both the Pizza Hut and Papa John’s chains this week rolled out desktop widgets that let users place their online orders without surfing to the companies’ Web sites... Olympics Fans Can Wax Nostalgic on Visa MicrositeBy: By Richard Tedesco Visa’s newly launched “Go World” Olympics campaign will put international sports fans in the picture when they’ll soon be able to post short messages recounting their most memorable Olympics moments... GEICO Shows Online Support for Troops’ LettersA new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project... Got Milk Freshens Up Web site with Interactive FeaturesBy: By Amy Johannes The California Milk Processor Board has put a new spin on its irreverent got milk? campaign, adding a slew of interactive elements to its Web site.... |
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