AOL to Link Dollar Bills to Online GameAOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million.... Microsoft Launches Xbox TV Series ContestMicrosoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ... AOL Offers Shrek The Third Online Game, SweepsBy: By Amy Johannes AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third... KFC Ad Promo Draws 11,000 EntriesBy: By Amy Johannes A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket.... American Airlines Targets Female FlyersBy: By Amy Johannes In its latest effort to boost revenue, American Airlines has launched a new Web site dedicated to female customers.... Denny's Targets College Kids with Late-Night CampaignBy: By Amy Johannes Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. ... SoyJoy Ads Take Web Sites to ExtremesNutritional supplement maker Pharmavite today breaks the first advertising for its new all-natural snack bar, SoyJoy, with TV and print ads whose main purpose is to send consumers online.... Unilever Hypes NASCAR via BlogBy: By Betsy Spethmann Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.... Pepsi Sweeps Lets Consumer Design 500 Million CansBy: By Amy Johannes Pepsi is getting consumers' creative juices flowing with an online contest that asks people to design a new look for its cans.... Reebok CMO Pushes 'Run Easy' CampaignBy: By Amy Johannes Reebok is out with a new global campaign to motivate runners of all types with a catchy motto—"run easy."... StupidVideos.com Offers Cash Rewards for SubmissionsBy: By Amy Johannes Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content.... Domino's Launches Pizza DebateBy: By Amy Johannes Domino's Pizza is instigating a great debate around two popular pizza styles, and it’s asking customers to help settle the matter in an online vote.... HBO Hypes Final Sopranos Episodes with Online SweepstakesBy: By Amy Johannes HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters. ... Spalding Tips Mobile Marketing PushSpalding is into a new game. The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans. ... MSNBC.com Campaign Creates Buzz Over New FormatBy: By Amy Johannes Online news Web site MSNBC.com is out with a new branding campaign that highlights the company's shift to more general news and entertainment.... |
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