Duracell, Maggie Gyllenhaal Launch Holiday Ambassador SearchBy: By Amy Johannes Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that... Fox News Launches YouTube Election ChannelBy: By Richard Tedesco Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming... Pringles Wants Consumers to Customize Cans for HolidaysBy: By Amy Johannes Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays... Kashi Offers Free CookiesBy: By Amy Johannes Kashi is offering free samples of its new cookie... Silverpop Adds Viral Spread to E-mail with Social NetsE-mail service provider Silverpop has launched a feature that will let e-mail recipients post e-mail messages they receive to their Facebook or MySpace social network pages... McDonald’s Hypes Monopoly Game with Early PushBy: By Amy Johannes McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes... NHL Revamps Site, Strikes Yahoo Fantasy DealBy: By Richard Tedesco The National Hockey League is looking to lure more fans online with enhanced video and social networking features on its new Web site and through a fantasy hockey partnership with Yahoo... Doritos Offers $1 Million for Homemade Super Bowl AdBy: By Amy Johannes Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort... Burger King Supports Election with Social MediaBy: By Brian Quinton In 2004, Burger King used celebrity ads featuring Snoop Dogg, Michelle Branch and P. Diddy to encourage fans and diners to go to the polls... Discovery’s ‘Mythbusters’ Mines Viral VideosBy: By Richard Tedesco The Discovery Channel’s “Mythbusters” series is seeking ideas for the show from YouTube fans... Cotton Sponsors Fashion Reality Web SeriesBy: By Richard Tedesco Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency... Bojangles Taps into FacebookBojangles Famous Chicken and Biscuits, the quick-service chain known throughout the Southeast for its down-home biscuits and sweet tea... Burger King Calls for Votes in Oreo Dessert PromotionBy: By Amy Johannes Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes... Pug to Star as New Face for AlpoBy: By Amy Johannes It’s a face only a pet lover can appreciate.... MySpace Names Brands Sponsoring Its Free MusicBy: By Brian Quinton McDonald’s, Toyota, State Farm and Sony will be among the first brands to market on the new MySpace Music expected to debut later this week... |
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