Get Listed in PROMO Sourcebook

Mar 1, 2006 12:00 PM, Patricia Odell

Cell Phones to Double as Credit Cards

A customer walks into Wal-Mart and buys a set of dishes by swiping their cell phone — which has been loaded with the shopper's credit or debit card information — past the checkout scanner. A day later, a text message arrives: a coupon for $20 off a new set of silverware redeemable at Wal-Mart.

Sound like something out of Back to the Future? No so, if Motorola has anything to say about it.

The company is developing a new service, called M-Wallet, that will allow cell phones to double as credit or debit cards. Credit information, downloaded to subscriber's phones, will let people make purchases with their mobile phones.

Motorola says the technology will offer two main benefits to consumers: financial and lifestyle capabilities.

As for financial benefits, users can pay bills, manage their finances, transfer money to friends and make purchases.

On the lifestyle side, users can order airline or movie tickets or purchase prepaid airtime or shopping cards among other transactions.

Participating merchants can tap the small screen to serve up a host of offers and promotions via an opt-in service. The new technology can act as a loyalty builder, offering virtual loyalty or gift cards or allow users to collect loyalty points. Coupons, sweepstakes and other promotions can be offered based on consumers' retail preferences.

“With this application, it's just a different click of a button that will take your from one menu to the next,” says Motorola spokesperson Kathy Wiesner. “You can be making a point-of-sale transaction and then choose a different menu to transfer money and then select the next menu and do some online banking.”

Schaumburg, IL-based Motorola was in advanced talks last month to strike deals with wireless carriers, financial institutions and retailers willing to use the technology. It had three trials underway at a retailer that Weisner declined to disclose. The M-Wallet service could be downloaded from various cell phone companies Web sites and used on multiple devices, including Palm Pilots, Blackberrys and cell phones not made by Motorola.

The service is expected to be in consumers' hands in the second quarter, with scanning capabilities available within six to nine months once chips are embedded in the phones that can interact with the scanners.

Asia has seen the phone-as-wallet take off over the past year, but the service has yet to hit the United States.


:: Renew / Subscribe to PROMO Magazine::
DON'T MISS AN ISSUE!

PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image.

 
A panel of professionals answers your questions. Submit your questions.
 
  Michael McKelvie
Gift Cards and Reward Cards


 
  Bob Bell
Tie-in Partnerships


 
  Dave Hunt
Rebates


 
  Bruce Hollander
Sweepstakes


 
  Joel Parent
Interactive


 
  Become an Expert
More Info

Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

View Sample Subscribe

PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

View Sample Subscribe

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

Find me... an AGENCY


GET LISTED IN PROMO'S SOURCEBOOK


Find me... a SUPPLIER

  • PROMO SOURCEBOOK
    Suppliers by Name Category

I need to find/post... a JOB OPENING


2007 Sampling Program Planner

Sponsored by IDR

Find me... new PRODUCTS


Ask the EXPERTS


I need... a GOOD READ


Browse Back Issues
Back to Top