Interactive Marketing
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Pringles Wants Consumers to Customize Cans for HolidaysOct 8, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays. Visitors to the Pringles Can Creator site can design containers by creating a background from scratch or choose from ready-made templates. The designs can be customized with color, a message, or personal photos then printed and attached to a Pringles can. Related ArticlesNHL Revamps Site, Strikes Yahoo Fantasy DealBurger King Supports Election with Social MediaSponsored Content
Promo 2008 Interactive Marketing SurveyIf a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey.... Further coverage: Interactive MarketingHappy WorldOct 1, 2008 12:00 PM, Brian Quinton Okay, trivia buffs: What was the first movie property to appear in a McDonald's Happy Meal promotion? If you said the original Star Wars back in 1979,... Enter the DragonOct 1, 2008 12:00 PM, Brian Quinton Early this year, HP found itself with a high-powered, relatively high-priced notebook PC, the HDX Dragon, that was making little headway against the competition.... Magic MakeoverSep 1, 2008 12:00 PM, Brian Quinton When it comes to engaging content, The Walt Disney Co. suffers from the classic embarrassment of riches. Just this year, it's seen the explosion of recording... Be Like KanyeSep 1, 2008 12:00 PM, Brian Quinton What could be better than being as cool as Kanye West? Well, perhaps growing a working pair of Michael Phelps gills. But a summertime promotion teaming... Web Marketing 101Sep 1, 2008 12:00 PM, William Rice Let's face it every Web site is a marketing Web site. Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl... Courting the Fathead VoteAug 19, 2008 6:02 AM, PROMO Xtra, By Brian Quinton Americans of any political persuasion can now call the other guy’s (presumptive) candidate a Fathead and be right. In fact, Barack Obama and John McCain are both Fatheads, and will be until November.... Levi’s ‘Unbuttons’ Digital Campaign with CelebritiesAug 18, 2008 6:04 AM, PROMO Xtra, By Amy Johannes The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.... McDonald's Ties Chicken Sandwich with E-CouponsAug 15, 2008 6:03 AM, PROMO Xtra, By Amy Johannes McDonald’s is promoting its Southern Style Chicken line with e-coupons and a Web tie-in to the Olympic Games.... T-Mobile Signs on to Nokia’s Spike Lee Social FilmAug 8, 2008 6:05 AM, PROMO Xtra, By Brian Quinton T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.... Film FestAug 1, 2008 12:00 PM, Amy Johannes Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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