Interactive Marketing
Focus on TacticsMarketing At RetailBest Buy Positions iPhones in Time for Holiday SalesJewelry Sweepstakes Hypes Hallmark Channel MovieEVENT MARKETINGENTERTAINMENT MARKETING7-Eleven, Pepsi Team for “Madden NFL 09” RolloutLevi’s ‘Unbuttons’ Digital Campaign with CelebritiesGAMES, CONTESTS, SWEEPSTOP STORY
Pineapple Express’ Ads Light Up YouTube, MySpaceAug 12, 2008 6:01 AM, PROMO Xtra A new online promo campaign for Sony Pictures’ release “Pineapple Express” claims to offer the first high-definition video ad to appear in YouTube—along with lots of age-restricted content, an online game, and mobile ringtones. Related ArticlesRed Roof Inn Goes Country in New CampaignYahoo Gets Its Olympic Games Face OnSponsored Content
Promo 2008 Interactive Marketing SurveyIf a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey.... Further coverage: Interactive MarketingWE TV Turns People Into ‘Bridezillas’May 19, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series.... Got Milk Freshens Up Web site with Interactive FeaturesMay 16, 2008 6:01 AM, PROMO Xtra, By Amy Johannes The California Milk Processor Board has put a new spin on its irreverent got milk? campaign, adding a slew of interactive elements to its Web site.... Clear Channel Gives Lyrics to Listeners, Video to AdvertisersMay 14, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers.... Alltel Celebrates “My Circle” Anniversary with Reunion SweepMay 12, 2008 6:04 AM, PROMO Xtra Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to... Carvel Sets Fudgie the Whale to Mobile MarketingMay 12, 2008 6:03 AM, PROMO Xtra, By Brian Quinton Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ... Arizona Blue Cross Courts Hispanics with WebisodesMay 9, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.... Godiva: We’ve Got Chocolate in Your BlackBerryMay 8, 2008 6:04 AM, PROMO Xtra Now there’s no excuse for giving Mom gas-station candy on Mother’s Day—at least, not if you have a Blackberry smartphone. ... 3rd Annual IMA Winners Announced By Promo MagazineMay 6, 2008 6:05 AM, PROMO Xtra Burger King’s “Simpsonize Me!” campaign by Equity Marketing took “Best in Show” honors as well as the award for “Best Promotional Web Site” in Promo magazine’s third annual Interactive Marketing Awards... Samsung, Voig.com Crown NYC ‘Guitar Hero ChampMay 6, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game... Comfort VirallyMay 1, 2008 12:00 PM, Brian Quinton Social media campaigns have been used to fight every scourge from global warming to genocide in Darfur. But let's face it: Some problems strike closer... |
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