Sep 17, 2008 6:00 AM, PROMO P&I

SMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends. People who visit participating locations before 10:30 a.m. that day will receive a free, 20-ounce blend of any of the chain’s new coffee or Mo’cuccino smoothies in caramel, mocha or vanilla. The incentive is part of The Smoothie King Morning Wakeup Event. A list of locations is available at www.smoothieking.com.

MALL NETWORKS: a provider of merchant-funded loyalty shopping solutions, has named Tom Beecher, as president and CEO. Beecher comes to Mall Networks from Imagitas, a Pitney Bowes Co., where he was president and CEO. Prior to that, he was with Fleet Financial Group. Mall Networks Founder David Andre will continue to have a full-time role with the company as chairman and chief customer officer. He will focus on best practices, product strategy, vision and new business development, the company said. The firm includes a network of more than 700 world-class online and bricks-and-mortar merchants and services more than 100 million members. 

RYMAX MARKETING SERVICES, INC.: a national manufacturer’s representative in the incentive industry, is making the American Express gift card available for sales incentive, employee recognition and customer loyalty programs. The firm is among the first manufacturer’s rep in the industry to distribute the card. The gift card, which can be redeemed at U.S. retailers and restaurants that accept American Express, is available in denominations ranging from $50 to $200.

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