Gas Card Supplier Offers ‘Tank Support’ to VetsGift card retailer and program manager SVM is offering buyers a chance to donate gasoline gift cards to current veterans of the U.S. armed forces... Chiquita Runs Rewards for Fresh Products PurchasesBy: By Richard Tedesco Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice... Hallmark Tributes Joins Promotional Products IndustryBy: By Amy Johannes Hallmark Cards, Inc. is out with a new company focusing on award and recognition options for the promotional products industry... NexCen Brands Tests Mobile Coupon ProgramBy: By Amy Johannes NexCen Brands' Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are hoping to drive store sales with a mobile coupon program... Holiday Gift Card Spending to Decline to $25 Billion: SurveyBy: By Amy Johannes Gift card spending is expected to fall 5% to $25 billion during the holidays, the first dip in the category, a recent survey found... American Airlines Offers Free Ticket for U.K. TripsBy: By Richard Tedesco For travelers making trips to the United Kingdom, American Airlines is offering free companion tickets for trips to the area or the Caribbean... Marketing Company Starts Promotional Products DivisionMarketing firm Lime Marketing has launched a new ad specialties and promotional products division... PostscriptsBLACK HAWK NETWORK: is partnering with Staples to bring its gift card mall into the office products company’s U.S. stores... Hostess to Visit Sweeps Contestants Homes on Halloween NightBy: By Amy Johannes In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner... A.C. Moore Launches New Customer Loyalty ProgramBy: By Amy Johannes Arts and crafts retailer A.C. Moore has rolled out as new customer loyalty program that rewards participants based on their purchase habits... Upromise Starts eCoupon Service for College FundsBy: By Richard Tedesco Upromise is improving the financial return to its members with a new paperless eCoupon service that offers face value savings that count toward family college funds... American Eagle Outfitters Swaps Movies for Denim TrialsAmerican Eagle Outfitters is once again rewarding customers with a free movie ticket to those who try on a pair of jeans from its new denim line... Coupons Offer Good Incentives in Tight Economy: SurveyBy: By Amy Johannes Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found.... Dollar, Thrifty Offer Prepaid Tolls with Florida RentalsBy: By Richard Tedesco Looking to boost fall and early winter car rental rates among “snowbirds” who go south early in the season, Dollar Rent A Car and Thrifty Car Rental are offering prepaid tolls with rental deals in Florida... Delta Creates New Loyalty Program PostDelta Airlines has named Jeff Robertson to the newly created position of vice president, loyalty programs... PostscriptsSMOOTHIE KING FRANCHISES, INC.: is distributing free coffee smoothies to customers on Sept. 18 to promote its new blends... Motorola, Sprint Team on Gas GiveawayMobile phone maker Motorola and wireless carrier Nextel are offering to give new customers the fuel to travel and the phones they need to call home once they get there... Subway Program Offers Money for SchoolsSubway is giving customers a new reason to visit its restaurants: school rewards. The chain has teamed up with SchoolPax, a school fund-raising program, which lets diners earn cash back rewards for the school of their choice every time they eat at a participating restaurant and use their registered Subway Card ... Loyalty Programs Cut Across All Businesses: DMA ReportA recent survey from the Direct Marketing Association and Colloquy indicates the majority of people in various industries maintain some form of loyalty programs.... Coupons Inc. Explores Technology for Incentives: COOBy: By Amy Johannes Coupons Inc. is ramping up its efforts in the interactive coupon promotions business with a new chief operating officer and larger plans to use technology to reach consumers with coupon offers... |
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