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Premiums & Incentives


NEWS FROM THE WIRES

Starbucks Hopes to Reheat Sales (The Denver Post)

Win Points for McCain! (The Washington Post)

Keeping Customers Coming Back (Press & Sun Bulletin)



CAMPAIGN SPOTLIGHT

Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards....

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Issues, Research and Trends

Gift Card Spending to Top $50 Billion by 2012: Study

Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report....

Gift Cards Rival Cash as Employee Incentives: Study

Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey....

PROMO 2007 Industry Trends Report

It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....


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Top Story

The Athlete’s Foot Drives Store Visits with Backpack Offer

Aug 20, 2008 6:04 AM, PROMO P&I, By Amy Johannes

The Athlete’s Foot is running a gift-with-purchase promotion timed for back-to-school to drive in-store visits.

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Wyndham Boosts Rewards Program with New Name, Sweeps

Denny’s Brings Back Birthday Meal Program in Arizona

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More Premiums & Incentives

Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons

May 7, 2008 6:04 AM, PROMO Xtra

Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches....

Recession Rewards

May 1, 2008 12:00 PM, Amy Johannes

The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers...

Coalition Asks BK to Pull Toy Premiums

Apr 29, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”...

Taco Bell Launches Gas Card Giveaway Game

Apr 22, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages....

McDonald’s Gets Musical with ‘American Idol’ Premiums

Apr 16, 2008 6:05 AM, PROMO P&I, By Amy Johannes

McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show...

Promotional Products Sales Hits Record at $19.6 Billion

Apr 16, 2008 6:04 AM, PROMO P&I, By Amy Johannes

Sales of promotional products rose 5.4% to from $18.6 billion in 2006 to $19.6 billion in 2007, a new record, according to The Advertising Specialty Institute (ASI)....

IdeaEdge to Develop Social Network Gift Card

Apr 16, 2008 6:03 AM, PROMO P&I, By Amy Johannes

IdeaEdge, Inc., a developer of prepaid gift card programs, is expanding its offerings using social networks to encourage groups of people to contribute to one gift card....

U.S. Bank, Anheuser-Busch, Team Up for Rewards Card

Apr 16, 2008 6:02 AM, PROMO P&I

U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise...

Baseball Fans Score Deal at Detroit Marriott Hotels

Apr 16, 2008 6:01 AM, PROMO P&I, By Richard Tedesco

Detroit Tigers fans and out-of-state visitors rooting for their home teams at Comerica Park can strike good deals by staying at downtown Detroit Marriott hotels....

Postscripts

Apr 16, 2008 6:00 AM, PROMO P&I

BORDERS: has launched its latest “Dream Rewards” contest with Disney Publishing Worldwide. ...

McDonald’s Tests Mobile Coupons

Apr 10, 2008 6:02 AM, PROMO Xtra

McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons....

Kraft Singles Celebrates Grilled Cheese Month with Coupon Offer

Apr 8, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

April is National Grilled Cheese month and Kraft Singles is paying homage to it with a coupon offer for free cheese....

Sprint Gears Up NASCAR Tix Giveaway

Apr 8, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

Sprint is running a major customer appreciation campaign, offering more than 30,000 free tickets to NASCAR events around a Sprint-sponsored race on May 15-17....

Upromise Narrows Field to 10 Finalists in $25,000 Tuition Contest

Apr 7, 2008 6:01 AM, PROMO Xtra, By Patricia Odell

More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition....

Land O Lakes to End Rewards Program

Apr 2, 2008 6:06 AM, PROMO P&I, By Amy Johannes

Land O Lakes is ending its Real Rewards program after less than a year. The company said it plans to shift gears after launching the test program, which offers prizes based on purchases of Land O Lakes products. The program, which launched last July, runs through mid June. ...

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