Premiums & Incentives
Top Story
Chiquita Runs Rewards for Fresh Products PurchasesOct 1, 2008 6:06 AM, PROMO P&I, By Richard Tedesco Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice. Consumers earn points in 10, 20 and 40-point increments for buying Chiquita and Fresh Express products in grocery stores nationwide, with points applicable for merchandise, auction prizes or charitable contributions. Points are collected in the form of logos on the back of the respective brand produce packages. related articlesA.C. Moore Launches New Customer Loyalty ProgramThe Athlete’s Foot Drives Store Visits with Backpack OfferP&I Newsletter
Want news on premiums and incentive marketing delivered directly to your inbox? Subscribe to e-newsletter PROMO P&I P&I ResearchChampagne TastesDespite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line.... More Premiums & IncentivesFuel prices make marketers work hard for their moneySep 1, 2008 12:00 PM, By Brian Quinton Rob Bilancik is in a Bass Pro Shop in Gurnee, IL, shopping for a hunting bow for his 14-year-old son. It's a late birthday present, delayed mostly because... Safety FirstSep 1, 2008 12:00 PM, By Alyssa Dver Do you ever think about the safety or overall sourcing of your promotional items? Probably not, but you should. Last year California State health officials... Daytona Win for Coke Driver Means Free ZeroJul 3, 2008 6:01 AM, PROMO Xtra Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5.... SC Johnson Issues Warning of Fake Consumer Rewards ProgramMay 27, 2008 6:04 AM, PROMO P&I, By Amy Johannes SC Johnson, the maker of popular households products as Glade and Windex, warned customers this month about a bank check scam that asks people to reveal personal data to enroll in a fake rewards program.... Stop & Shop Runs 10% Discount to Boost BusinessMay 27, 2008 6:03 AM, PROMO P&I, By Richard Tedesco Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.... Wyndham Boosts Rewards Program with New Name, SweepsMay 27, 2008 6:02 AM, PROMO P&I, By Amy Johannes Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.... Hilton Auctions A Trip to the Tony AwardsMay 27, 2008 6:01 AM, PROMO P&I, By Richard Tedesco Members of Hilton’s HHonors loyalty program had an opportunity to spend their points in an auction to win a trip to the Tony Awards in New York City and designate a charity to receive the money from the winning bid... PostscriptsMay 27, 2008 6:00 AM, PROMO P&I WENDY’S: is rolling out new Kids Meal premiums based on Screenlife, LLC’s Scene It... Denny’s Brings Back Birthday Meal Program in ArizonaMay 21, 2008 6:02 AM, PROMO Xtra, By Amy Johannes Denny’s Arizona-area restaurants are renewing an old-time favorite—the company’s birthday meal program—to reward loyalty customers and boost sales.... Kraft Singles Celebrates Mother’s Day with Samples, Gift CouponsMay 7, 2008 6:04 AM, PROMO Xtra Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches.... Recession RewardsMay 1, 2008 12:00 PM, Amy Johannes The economic downturn has spurred at least one positive: an increase in gift card usage. If the number of retail store card displays and direct mail offers... Coalition Asks BK to Pull Toy PremiumsApr 29, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”... Taco Bell Launches Gas Card Giveaway GameApr 22, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages.... McDonald’s Gets Musical with ‘American Idol’ PremiumsApr 16, 2008 6:05 AM, PROMO P&I, By Amy Johannes McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show... Promotional Products Sales Hits Record at $19.6 BillionApr 16, 2008 6:04 AM, PROMO P&I, By Amy Johannes Sales of promotional products rose 5.4% to from $18.6 billion in 2006 to $19.6 billion in 2007, a new record, according to The Advertising Specialty Institute (ASI).... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
P&I Newsletter
Want news on premiums and incentive marketing delivered directly to your inbox? Subscribe to e-newsletter PROMO P&I RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READ |
IN THE NEWS
NEWS FROM THE WIRES
CAMPAIGN SPOTLIGHT
