Netflix Popcorn Bowl Winners Set World RecordBy: By Richard Tedesco At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes... Macy’s Toasts 150 Years with EventsMacy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events... NHL Stages Concerts, Fan Fest to Launch SeasonBy: By Richard Tedesco The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week... NBA Expands Marketing Partnerships for European TourBy: By Richard Tedesco The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners... Dos Equis Puts on a “Most Interesting” ShowAs a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"... Office Max Helps Teachers Get SuppliesBy: By Amy Johannes Office Max is back once again with a cause marketing effort to aid teachers... NYC Street Musicians Boost Brit Rock Band AlbumBy: By Richard Tedesco British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release... Downy Teams with Ann Taylor for In-Store EventsProcter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft... Taco Bell Kicks Off Anti-Hunger Campaign with MTV CelebsBy: By Richard Tedesco Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week... Cartoon Network Stages ‘Clone Wars’ PartiesBy: By Richard Tedesco Cartoon Network is staging 2,000 house parties around the country this Saturday to trumpet the primetime debut of the animated “Star Wars: The Clone Wars” on Oct. 3—with clone troopers dropping in on some of them... Xbox360 Launches Anti-Tobacco CampaignBy: By Richard Tedesco The Xbox360 Anti-Gravity Tour takes off this week on a national high school tour to support the Campaign for Tobacco-Free Kids... McDonald’s Celebrates Latin Grammy Awards with Sweeps, EventsBy: By Amy Johannes McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes... Target Brings Pop-Up Stores to ManhattanTarget is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise... Lu Biscuits Partners with Fashion Designer at Fashion WeekKraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand... Gillette Runs College Football ‘GameFace’ PlayBy: By Richard Tedesco Gillette is giving college football fans a chance to put on a game face for their favorite team, with the winner scoring ... ’Seinfeld’ Bus Blitzing College CampusesBy: By Richard Tedesco For college students who may not know much about that renowned NBC sitcom about nothing, Sony Pictures Television is bringing the “Seinfeld” to campuses around the country... Hot Wheels Rolls Out Anniversary Road TripBy: By Amy Johannes Mattel’s Hot Wheels division is celebrating the 40th anniversary of its toy car making with a multi-city road trip targeting car-enthusiasts at automotive-themed events and attractions through early September... Amway Reintroduces Vitamin and Skin Care Brands via TourBy: By Patricia Odell Amway Global is readying a North American tour to boost awareness of its two flagship brands, Nutrilite vitamin, mineral, and dietary supplements; and Artistry skin care and cosmetics... LittleMissMatched Trades Socks for Store VisitsBy: By Amy Johannes Apparel company LittleMissMatched is out with a quirky guerrilla marketing campaign to drive people to its retail locations in search of a mate for mismatched socks... General Growth Property Hosts 'Votes Count' ProgramBy: By Amy Johannes General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer... |
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