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Event Marketing

IN THE NEWS

Netflix Popcorn Bowl Winners Set World Record

Oct 9, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco

Macy’s Toasts 150 Years with Events

Oct 8, 2008 6:03 AM, PROMO Xtra

NHL Stages Concerts, Fan Fest to Launch Season

Oct 7, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco

NBA Expands Marketing Partnerships for European Tour

Oct 6, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

Dos Equis Puts on a “Most Interesting” Show

Oct 1, 2008 6:04 AM, PROMO Xtra

Office Max Helps Teachers Get Supplies

Oct 1, 2008 6:01 AM, PROMO Xtra, By Amy Johannes


CAMPAIGN SPOTLIGHT

Grease Takes To the Streets Via Buzz Campaign

PROMO XtraBy Amy Johannes

Brand ambassadors are hitting the streets of New York as part of a new campaign to hype up the talent competition show Grease: You’re the One that I Want....

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Issues, Research and Trends

The Morning After

Jan 1, 2006 12:00 PM, By Kathleen M. Joyce

This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns...

Street Smart

Jan 1, 2006 12:00 PM

We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year's best work....

Buzz Gets Louder

Apr 1, 2005 12:00 PM, Betsy Spethmann

Marketers spent an estimated $166 billion on event marketing in 2004, up a healthy 9% for the year. Total 2004 spending wasn't the 15% to 20% jump that...

Live From PROMO Expo: Live Branded Entertainment Events Are Tops

Oct 19, 2005 6:08 AM, PROMO Xtra, By Amy Johannes

Are you experienced?

Jun 1, 2005 12:00 PM, By Erik Hauser

It is amazing how renaming something can lend epiphany-like clarity to a subject. This is certainly the case with experience marketing. The term experience...

Crowd Control

Jan 1, 2005 12:00 PM, BY PATRICIA ODELL

When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,...


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TOP STORY

NBA Expands Marketing Partnerships for European Tour

Oct 6, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners, for the league’s pre-season exhibition games and grassroots events.

The four-game exhibition schedule features the Miami Heat, New Jersey Nets, New Orleans Hornets and Washington Wizards in pre-season contests in Barcelona, Berlin, London and Paris. The number of companies and corresponding financial support represent a watershed for the National Basketball Association in its third European pre-season campaign.

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Dos Equis Puts on a “Most Interesting” Show

’Seinfeld’ Bus Blitzing College Campuses

More from the Street: Event Marketing

Hoop Dreams

Oct 1, 2008 12:00 PM, By Richard Tedseco

The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events...

Air Support

Oct 1, 2008 12:00 PM, Brian Quinton

On the marketing food chain, dancing inflatables (or wacky waving inflatable arm-flailing tubes, for you Family Guy fans) are pretty far down toward the...

Lasting Impressions

Sep 1, 2008 12:00 PM, Richard Tedesco

In the game of experiential marketing, it isn't always easy to tell just how many points a marketing company scores with its target audience. Objectives,...

Bob’s Stores Brings Back Action Sports Tour

Aug 15, 2008 6:01 AM, PROMO Xtra, By Amy Johannes

Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it....

Ikea Takes Showroom, Catalogs to the Streets

Aug 8, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard. ...

The Personal Touch

Aug 1, 2008 12:00 PM, Patricia Odell

Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica...

College Bound

Aug 1, 2008 12:00 PM, By Amy Johannes

At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off...

Shakin' It Up

Aug 1, 2008 12:00 PM, By Richard Tedesco

The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night....

Always Ready, Always There

Aug 1, 2008 12:00 PM, Richard Tedesco

The levees holding back the surging floodwaters of the Mississippi River near Chattanooga have broken. In an eerie echo of the tragic New Orleans flood,...

Carvel, Kraft Join Youth Soccer Tour

Jul 31, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco

The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors....

NYC Promotes Stay-at-Home Vacations

Jul 31, 2008 6:01 AM, PROMO Xtra, By Amy Johannes

New York City is giving residents dozens of fun reasons to spend their vacation at home this summer. ...

Ciao Bella Kicks off Multi-State Sampling Tour

Jul 30, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors....

Coca-Cola Sponsors Hip Hop Concert Tour

Jul 29, 2008 6:04 AM, PROMO Xtra

Coca-Cola is fueling a free six-city concert tour featuring Hip Hop artist Lupe Fiasco as the headliner...

Bud-Sponsored Festival Denied Liquor Permit

Jul 25, 2008 6:05 AM, PROMO Xtra, By Brian Quinton

A Budweiser-sponsored summer festival slated to kick off this evening may not happen because its liquor license was denied at the last minute, prompting charges of racial bias....

Pepsi Honors DJ Culture in August

Jul 21, 2008 6:04 AM, PROMO Xtra

Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture....

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