Event Marketing
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NBA Expands Marketing Partnerships for European TourOct 6, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners, for the league’s pre-season exhibition games and grassroots events. The four-game exhibition schedule features the Miami Heat, New Jersey Nets, New Orleans Hornets and Washington Wizards in pre-season contests in Barcelona, Berlin, London and Paris. The number of companies and corresponding financial support represent a watershed for the National Basketball Association in its third European pre-season campaign. Related ArticlesDos Equis Puts on a “Most Interesting” Show’Seinfeld’ Bus Blitzing College CampusesMore from the Street: Event MarketingHoop DreamsOct 1, 2008 12:00 PM, By Richard Tedseco The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events... Air SupportOct 1, 2008 12:00 PM, Brian Quinton On the marketing food chain, dancing inflatables (or wacky waving inflatable arm-flailing tubes, for you Family Guy fans) are pretty far down toward the... Lasting ImpressionsSep 1, 2008 12:00 PM, Richard Tedesco In the game of experiential marketing, it isn't always easy to tell just how many points a marketing company scores with its target audience. Objectives,... Bob’s Stores Brings Back Action Sports TourAug 15, 2008 6:01 AM, PROMO Xtra, By Amy Johannes Bob’s Stores is looking once again to connect with action sport enthusiasts and is using a tour outside its stores to do it.... Ikea Takes Showroom, Catalogs to the StreetsAug 8, 2008 6:02 AM, PROMO Xtra, By Amy Johannes Retailer Ikea is once again hitting the streets to promote products in its latest catalog with a 3D showroom and mobile billboard. ... The Personal TouchAug 1, 2008 12:00 PM, Patricia Odell Face mapping is not likely a term widely understood by the greater American population. But if Dermalogica has its way, it will be one day. Dermalogica... College BoundAug 1, 2008 12:00 PM, By Amy Johannes At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off... Shakin' It UpAug 1, 2008 12:00 PM, By Richard Tedesco The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night.... Always Ready, Always ThereAug 1, 2008 12:00 PM, Richard Tedesco The levees holding back the surging floodwaters of the Mississippi River near Chattanooga have broken. In an eerie echo of the tragic New Orleans flood,... Carvel, Kraft Join Youth Soccer TourJul 31, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.... NYC Promotes Stay-at-Home VacationsJul 31, 2008 6:01 AM, PROMO Xtra, By Amy Johannes New York City is giving residents dozens of fun reasons to spend their vacation at home this summer. ... Ciao Bella Kicks off Multi-State Sampling TourJul 30, 2008 6:03 AM, PROMO Xtra, By Amy Johannes Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors.... Coca-Cola Sponsors Hip Hop Concert TourJul 29, 2008 6:04 AM, PROMO Xtra Coca-Cola is fueling a free six-city concert tour featuring Hip Hop artist Lupe Fiasco as the headliner... Bud-Sponsored Festival Denied Liquor PermitJul 25, 2008 6:05 AM, PROMO Xtra, By Brian Quinton A Budweiser-sponsored summer festival slated to kick off this evening may not happen because its liquor license was denied at the last minute, prompting charges of racial bias.... Pepsi Honors DJ Culture in AugustJul 21, 2008 6:04 AM, PROMO Xtra Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.... |
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