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IHOP Celebrates 50 Years with Road TripJun 5, 2008 6:03 AM, PROMO Xtra, By Amy Johannes International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour. An IHOP-branded recreation vehicle is hitting the road to visit 61 baseball games nationwide through September. Under the Discover America Tour, the company will offer giveaways, including branded baseball cards featuring its nine new pancake flavors with a buy one, get one free coupon for a Discover America combo meal. The Most Valuable Pancake mascot will give away T-shirts and organize games for attendees. Related ArticlesIHOP Celebrates 50 Years with Road TripHershey's Promotes Bliss via Experiential PartyMore from the Street: Event MarketingMaybelline Tour Offers Beauty Advice, SamplesMay 19, 2008 6:04 AM, PROMO Xtra, By Patricia Odell To make lips stand out, try a lip plumper with a sheer, vibrant color that pops.... Burger King Backs Jonas Brothers TourMay 16, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Burger King Corp. is extending its association with music by sponsoring the Jonas Brothers’ upcoming “Burning Up Tour.”... Zoom Stages Office Rallies to Spark NBA Gear SalesMay 16, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco Zoom Media and Marketing is aiming to fuel pro basketball playoff fever and National Basketball Association merchandise sales through a series of office pep rallies in Detroit and Boston this week.... NBC Holds Soggy Summer Lineup EventMay 13, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco Muscular members of “American Gladiator” braved a light rain in Times Square yesterday morning to boost the NBC All-American Summer programming lineup in a barbecue setting... NBC Stages Times Square Barbecue to Plug Summer LineupMay 12, 2008 6:00 AM, PROMO Xtra, By Richard Tedesco NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today.... Mercedes-Benz Plays Role in ‘Sex and the City’May 7, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”... Samsung, Voig.com Crown NYC ‘Guitar Hero ChampMay 6, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco In a tense, eight-hour competition in New York City last Friday, two contestants took home real Gibson Les Paul guitars after demonstrating their virtual licks playing the “Guitar Hero” video game... Virgin Mobile Sponsoring Third Music FestivalMay 6, 2008 6:02 AM, PROMO Xtra Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore... A Midtown Castle for The TudorsMay 1, 2008 12:00 PM, Richard Tedesco To provide the right ambiance for its premiere screening of The Tudors second season, Showtime commissioned a castle for midtown Manhattan. The premium... Revolution Stages ‘Ultimate Athlete’ Competition for Men’s FitnessMay 1, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday.... Gillette Runs Contest to Find Sports PhenomApr 24, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.... Bank of America Ties Olympic Sponsorship to Rewards, EventsApr 23, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco Bank of America is giving people a chance to support America’s Olympic athletes through branded products, and an online campaign and tour.... LG, Alloy Media Give Musicians a Shot at StardomApr 22, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition.... Jolt Soda Relaunches Brand with Sampling ProgramApr 18, 2008 6:02 AM, PROMO Xtra, By Amy Johannes Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign... Muffins” Stage Protest at Bloom SupermarketsApr 17, 2008 6:02 AM, PROMO Xtra, By Amy Johannes “Muffins” are staging a mock protest this week to promote Bloom supermarkets’ newest product Bloomberry Muffin Tops.... |
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