Oct 6, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco

"Blush" contestant applies make-up during competition on Lifetime's new reality series.

Lifetime will air a new reality series, “Blush: The Search for the Next Great Make-Up Artist” next month, with the winner receiving a professional artist contract with Max Factor, a $100,000 cash prize and a shot at doing make-up for a “In Style” shoot.

Lifetime conducted casting calls around the country to select contestants for the six-episode series that debuts on Nov. 11 in primetime. The contestants, all living in a single Los Angeles household for the duration of the series, will face-off in two different make-up competitions to determine the winner.

Products from primary sponsor Max Factor will be prominently featured during the series, which could see a subsequent run on Lifetime, according to a source at the cable network.

The target audience is Lifetime’s core viewership of women 18-49.

“In Style” Fashion Director Hal Rubenstein and renowned make-up artists Charlie Green and Joanna Schlip will judge the competition.

The series is being co-produced for Lifetime by IMG Entertainment and connectivetissueTM, the branded entertainment unit of MediaVest.

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