Netflix Popcorn Bowl Winners Set World RecordBy: By Richard Tedesco At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes... Fox News Launches YouTube Election ChannelBy: By Richard Tedesco Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming... Alltel Targets Latinos with Dia de Los Muertos ConcertBy: By Richard Tedesco Alltel is staging its second free Dia de Los Muertos (Day of the Dead) concert in El Paso, Texas, targeting younger Latino consumers for its “My Circle” calling plans... Lifetime, Max Factor Seek Outstanding Make-Up ArtistBy: By Richard Tedesco Lifetime will air a new reality series, “Blush: The Search for the Next Great Make-Up Artist” next month, with the winner receiving a professional artist contract with Max Factor... Hostess to Visit Sweeps Contestants Homes on Halloween NightBy: By Amy Johannes In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner... Papa John’s Pushes ‘Indy’ DVD with Coupons, PizzaBy: By Amy Johannes Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”... KFC Teams with Activision for ‘Guitar Hero’ SweepsBy: By Amy Johannes KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos... NYC Street Musicians Boost Brit Rock Band AlbumBy: By Richard Tedesco British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release... Discovery’s ‘Mythbusters’ Mines Viral VideosBy: By Richard Tedesco The Discovery Channel’s “Mythbusters” series is seeking ideas for the show from YouTube fans... Lincoln Drives TNT’s ‘RPM’ Micro SeriesBy: By Richard Tedesco The Lincoln TKS sedan plays a featured role in “RPM,” TNT’s branded crime thriller micro series, set to debut during episodes of “Law & Order” in October... Cartoon Network Stages ‘Clone Wars’ PartiesBy: By Richard Tedesco Cartoon Network is staging 2,000 house parties around the country this Saturday to trumpet the primetime debut of the animated “Star Wars: The Clone Wars” on Oct. 3—with clone troopers dropping in on some of them... Cotton Sponsors Fashion Reality Web SeriesBy: By Richard Tedesco Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency... NBC Streams Fall Previews on Multiple PlatformsBy: By Richard Tedesco NBC is betting that video streams will help its on-air primetime ratings rebound from last season’s doldrums... New Line’s Still Named EVP for Weinstein Co.Lance Still has been named executive vice president of promotions and integrated marketing for The Weinstein Co., an independent film studio... McDonald’s Celebrates Latin Grammy Awards with Sweeps, EventsBy: By Amy Johannes McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes... MySpace Names Brands Sponsoring Its Free MusicBy: By Brian Quinton McDonald’s, Toyota, State Farm and Sony will be among the first brands to market on the new MySpace Music expected to debut later this week... MTV2, Time Warner Team Up for Rock Battle NYCMTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall... TNT Launches Latest Micro-Series with AcuraBy: By Richard Tedesco TNT is carrying on its branded micro-series strategy with the debut last week of crime thriller “Blank Slate,” sponsored by Acura, with two more short-form dramas coming soon... MTV, HP Tool ‘Engine Room’ for TV and WebBy: By Richard Tedesco MTV and Hewlett-Packard are debuting a short-form reality series on air and online next week, featuring a group of PC-savvy competitors vying for a shot at big money in the latest form of branded entertainment... Warner Bros. TV Streams ‘Sorority’ Series on MySpaceBy: By Richard Tedesco Warner Bros. TV debuted an original digital series, “Sorority Forever,” on MySpace yesterday as it streams the show on its own ad-supported online network TheWB.com... |
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