Entertainment Marketing
Feb 13, 2008 6:04 AM, PROMO Xtra
Feb 8, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Feb 8, 2008 6:01 AM, PROMO Xtra
Feb 6, 2008 6:04 AM, PROMO Xtra
Jan 29, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Jan 29, 2008 6:01 AM, PROMO Xtra
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 CAMPAIGN SPOTLIGHT
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes...
More campaign profiles
Issues, Research and Trends
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...
Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode....
"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond....
Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights....
Focus on Tactics
Marketing At Retail
Agency Focus
ENTERTAINMENT MARKETING
GAMES, CONTESTS, SWEEPS
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Top Story
May 19, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series.
Related Articles
More on Entertainment Marketing and Licensing
May 19, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Wannabe ‘Bridezillas’ based on the hit TV reality show can now make themselves over by uploading their pictures into original online videos based on the offbeat reality series....
May 19, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Frito-Lay has teamed up with Grammy Award-winning artist Tim McGraw to launch a limited edition flavor of its Fritos corn chips....
May 15, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger....
May 14, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast...
May 14, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
Clear Channel is adding new media riffs to its online radio formula, enabling listeners to access lyrics and producing video spots for advertisers....
May 12, 2008 6:00 AM, PROMO Xtra, By Richard Tedesco
NBC aims to spark viewers’ imaginations about its All-American Summer programming lineup with a barbecue in New York City’s Times Square today....
May 9, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco
Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element....
May 8, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Univision has landed two branding deals for the launch of a soccer reality series, “El Juego Supremo” (The Ultimate Match) set for a fall debut....
May 7, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
They won’t have any lines to read, but two Mercedes-Benz models will play visually prominent roles in the upcoming feature release, “Sex and the City.”...
May 6, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Turner Entertainment is ready to put stars in branded spotlights on truTV, beginning with Twentieth Century Fox’s new movie “What Happens in Vegas.”...
May 5, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...
May 2, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures....
May 1, 2008 12:00 PM, Richard Tedesco
Television viewers who forget to set their VCRs or DVRs to record their favorite programs may still get to see what they missed, thanks to many broadcast...
May 1, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”...
Apr 29, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”...
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