Entertainment Marketing
Oct 9, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Oct 8, 2008 6:06 AM, PROMO Xtra, By Richard Tedesco
Oct 7, 2008 6:40 AM, PROMO Xtra, By Richard Tedesco
Oct 6, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
Sep 30, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Sep 30, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
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 CAMPAIGN SPOTLIGHT
Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes...
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Issues, Research and Trends
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...
Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode....
"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond....
Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights....
Focus on Tactics
Marketing At Retail
Agency Focus
ENTERTAINMENT MARKETING
GAMES, CONTESTS, SWEEPS
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Top Story
Oct 9, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes. Suresh Joachim and Claudia Wavra outlasted six other contestants to claim a Guinness World Record after sitting in a Plexiglas house decorated as a large living room in midtown Manhattan in the Netflix endurance challenge. The competition started, appropriately, with a screening of “Iron Man,” and concluded with “Thelma & Louise,” personally delivered to the location by the movie’s co-star, Susan Sarandon.
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More on Entertainment Marketing and Licensing
Aug 18, 2008 6:05 AM, PROMO Xtra, By Brian Quinton
In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12....
Aug 18, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign....
Aug 18, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
NBC’s strategy to stream live Olympics video online to pump up primetime numbers and boost fans’ round-the-clock interest in the Games appears to be paying off....
Aug 8, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Papa John’s is using a fresh idea to promote its whole- wheat pizza crust with an out-of-home campaign in Denver. It took over a wheat field one mile from Denver International Airport to create a six-acre display that resembles a whole wheat pizza. ...
Aug 1, 2008 12:00 PM, By Patricia Odell
For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director...
Jul 31, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
Nickelodeon is launching a national campaign to showcase Nick Jr. programming in movie theaters starting today....
Jul 24, 2008 6:05 AM, PROMO Xtra, By Amy Johannes
Kmart is giving teens a shot at 15 minutes of fame as part of a back-to-school effort with a contest that asks them to create a commercial showing off their style....
Jul 24, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco
National Geographic Channel is giving its documentaries and other series a digital dimension with a branded game site it launched with RealNetworks....
Jul 23, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
USA Network is pushing multi-platform product integrations in the second seasons of two of its top-performing series, “Burn Notice” and “Starter Wife.”...
Jul 23, 2008 6:03 AM, PROMO Xtra
Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network...
Jul 18, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Converse staged a homepage takeover on YouTube.com yesterday as part of a multi-faceted fast break campaign that covers virtually all media....
Jul 16, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Olympics sponsor AT&T has a new marketing deal with the USA Basketball Men’s National Team that promises to push video content to multiple platforms....
Jul 14, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
Eastman Kodak sought to spark interest in Universal Pictures’ latest “Mummy” release by putting that moniker and a special paint scheme on its sponsored stock car in the NASCAR Sprint Cup Series race at Chicagoland Speedway last Saturday...
Jul 14, 2008 6:01 AM, PROMO Xtra
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand....
Jul 11, 2008 6:05 AM, PROMO Xtra
The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs....
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