Taco Bell Runs World Series GiveawayIf one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell.... McDonald’s, Brach’s Buzz Over ‘Bee Movie’By: By Amy Johannes McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”... Fred Claus’ Film Gets Free Vignettes, Sweeps and Video GameBy: By Patricia Odell Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9. ... Duracell Searches for Holiday Ambassadors via Casting CallBy: By Amy Johannes Duracell is out with a cause marketing campaign that uses a contest to find young brand ambassadors to visit sick children in hospitals nationwide.... ‘Seinfeld’ Fans Pick Episodes for National Syndication“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month.... WWE Taps Teen Readers In Wrestlemania Tix ContestWorld Wrestling Entertainment is sponsoring its second annual teen reading contest with tickets to Wrestlemania 24 as the payoff.... Suzuki Solicits Entries for Animation ContestSuzuki Auto is teaming with the New York International Latino Film Festival and Cinedulce.com to call for entries in its first national animation contest.... It’s Game or No Game in PlayStation ‘NBA 08’ CampaignBy: By Richard Tedesco Richard.Tedesco@penton.com Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.... Doritos Seeks Songs for Super BowlBy: By Amy Johannes Amy.johannes@penton.com Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl. Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans to show a 60-second commercial in the form of a video using the winning song as its Big Game ad buy. ... NBA Partners Push China Games ExhibitionsThe National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.... Unilever Searches for ‘Green’ Kids in ContestUnilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes.... Dippin’ Dots Names User-Generated WinnerBy: By Amy Johannes Amy.Johannes@penton.com An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest.... YouTube, HP Ask What Video Makers Want to SayBy: By Brian Quinton HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.... Kraft Names Winners in Oreo Jingle ContestBy: By Amy Johannes Kraft Foods has named a father-daughter duo as the winners of its latest Oreo cookie jingle contest... Chandon Is Looking for a Few Good HostsBy: By Brian Quinton Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery.... Icehouse Lets Superfans Taste Bobble Head GloryIcehouse beer is giving armchair quarterbacks a chance to attend any sporting event in the U.S. in the coming year and see their own face bouncing on a personalized bobble head doll.... AA Uses Sweeps to Educate CustomersAmerican Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool. ... Gillette Pushes Razor in Video ContestBy: By Patricia Odell Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor. ... Bank of America Runs Contest for NASCAR Grand MarshalThe Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C. ... Nissan, Hanes Join ESPN College Football TourNissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans. ... |
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