Oct 6, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores.

Customers can enter the “Shop & Win Millionaire Sweepstakes” by buying qualifying products from stores through Dec. 15. A code to gain a sweepstakes entry will be distributed for each product purchased up to 10 per checkout receipt. The codes can then be entered online.

Shoppers can select from 11 main categories of products, such as food items, home cleaning, pet care, health and beauty aids and seasonal items. Participating brands include Folgers coffee, Betty Crocker cake mix or frosting, Glad products, Tide and Clorox items, Suave hair care products, Degree deodorant and Fruit of the Loom underwear, among dozens of others.

Starting Oct. 27, the retailer will conduct weekly drawings for prizes, including $10,000 cash, diamond tennis bracelets, 26-inch LCD televisions and Dollar General gift cards. One grand-prize winner will receive $1 million to be awarded over 20 years as an annuity, or can opt for a lump sump of $585,000.

Dollar General operates more than 8,300 neighborhood stores in 35 states.

In-store circulars, online marketing and in-store signage support the sweepstakes. Dollar General is working with Promotivate of America to administer the promotion.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info