Duracell, Maggie Gyllenhaal Launch Holiday Ambassador Search 

By: By Amy Johannes

Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that...

Mars Snackfood Rolls Out New Products, Promotions 

Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products....

Dollar General Launches $1 Million Sweepstakes 

By: By Amy Johannes

Discount retailer Dollar General is out with a sweepstakes offering $1 million designed to boost traffic and sales in its stores...

Sharp Hypes Aquos TVs with ALCS ‘Lights Out’ Sweeps 

By: By Richard Tedesco

Sharp Electronics is teaming with TBS to encourage fans to turn out their lights during the fourth game of the American League Championship Series, while offering them a shot at winning a big-screen TV...

Whole Foods Hosts Budget Recipe Contest 

(Supermarket News)—Whole Foods Market in Austin, TX, is inviting Web visitors to help it choose the winner of its Food Blogger Budget Recipe Challenge...

McDonald’s Hypes Monopoly Game with Early Push 

By: By Amy Johannes

McDonald’s Corp. is back once again with its popular Monopoly game offering millions of prizes. But this year, it’s creating early buzz around it with a pre-promotion sweepstakes...

Upper Deck Issues VP Candidate Parody Cards 

By: By Richard Tedesco

Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions...

Thrifty Runs 50th Anniversary Gas Card Sweeps 

By: By Richard Tedesco

Thrifty Car Rental is running a gas card sweepstakes online this month to pump up it’s the 50 year anniversary....

Hostess to Visit Sweeps Contestants Homes on Halloween Night 

By: By Amy Johannes

In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner...

KFC Teams with Activision for ‘Guitar Hero’ Sweeps  

By: By Amy Johannes

KFC is partnering with Activision to help promote next month’s release of the “Guitar Hero World Tour” music video game with a host of promos...

Doritos Offers $1 Million for Homemade Super Bowl Ad 

By: By Amy Johannes

Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort...

Burger King Calls for Votes in Oreo Dessert Promotion 

By: By Amy Johannes

Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes...

Pug to Star as New Face for Alpo 

By: By Amy Johannes

It’s a face only a pet lover can appreciate....

MTV2, Time Warner Team Up for Rock Battle NYC 

MTV2 and Time Warner are partners in a search for a New York City band to be the opening act of the Rock Band Live Tour in Newark later this fall...

Jelly Belly Names Illinois Man Winner of Flavor Contest 

By: By Amy Johannes

Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean...

Gillette Offers Fans a Shot at Young Guns NASCAR Tour 

By: By Richard Tedesco

Gillette will give NASCAR fans a chance to compete in a customized driving school led by its six “Gillette Young Guns” drivers...

Los Angeles Man Wins Unilever Video Contest 

By: By Amy Johannes

The results are in, and a Los Angeles man has been voted the winner in Unilever’s Klondike national video contest...

DirecTV Runs Contest to Name ‘Ultimate Displaced Fan’ 

By: By Richard Tedesco

DirecTV is looking to drive interest in its National Football League Sunday Ticket subscription deal for out-of-market games with a contest to identify the “Ultimate Displaced Fan” ...

Krazy Glue Rolls out Video Contest 

By: By Amy Johannes

Instant Krazy Glue is looking for some consumer ingenuity as part of an online video contest that asks people to create commercials that best showcase its product...

Tostitos Runs College Football Tailgating Contest 

Tostitos is running a national contest to name America’s top college football tailgaters, offering a trip to the Tostitos Fiesta Bowl as the grand prize...