Contestants Angry Over Early Posting of Malibu Rum Video WinnerBy: By Patricia Odell Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.... Max & Erma Promotes International Menu with Online GameThe American restaurant chain Max & Erma's is using an online games to help introduce a summer menu featuring international fare.... MSN.com Kicks Off Live Earth PromotionsBy: By Amy Johannes Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.... Seven Sweeps Winners Head to Harry Potter SigningMore than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series. ... Marketers Pushing Green with ‘Evan Almighty’ Tie-InsBy: By Amy Johannes Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.... Visa Taps Aspiring Filmmakers for “Life Takes” CampaignVisa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.... Lowe’s Rolls Out Photo ContestHome-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover... Cheerios Expands “Spoonfuls” Program with Book ContestBy: By Betsy Spethmann General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.... Doritos, Xbox Stage Video Game Design ContestBy: By Betsy Spethmann Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.... California Man Wins Vegas.com Ad ContestBy: By Larry Jaffee Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.... Doritos Experiments with Sampling and SweepsBy: By Betsy Spethmann Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.... XM Kicks Off Ad Campaign ContestBy: By Amy Johannes XM is tapping into the user-generated craze with a new contest that lets viewers create their own ad for a chance to have it air on Current TV.... Sephora and the Balm Run Package Design ContestBeauty retailer Sephora and beauty brand theBalm are running a contest that lets consumers design packaging. ... Wal-Mart Preps for Winners’ WeddingsWal-Mart will host seven weddings in its Supercenter stores next month, on 07/07/07, to wrap up its Lucky in Love Wedding Search.... Mickey’s Brew Adds Summer Promo to UFC SponsorshipBy: By Patricia Odell Under its sponsorship of the Ultimate Fighting Championships, Mickey’s Brewing is running a sweepstakes to generate interest in its beer and the sport of mixed martial arts.... MasterCard Rewards Debit Users with SweepstakesBy: By Amy Johannes MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards.... Scott Contest Shares Moms’ AdviceKimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members.... Alka-Seltzer Partners with Vegas Resort for Trip GiveawayLas Vegas has plenty of offerings for a group of guys on a quick getaway, including the potential for heartburn and acid indigestion... Applebee’s, Food Network Launch Burger Showdown ContestThink you’ve got the perfect burger recipe? Applebee’s International and the Food Network want to know.... WingStreet Sweeps Offers Trip to Buffalo Wing FestWingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival.... |
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