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Mars Snackfood Rolls Out New Products, PromotionsOct 7, 2008 6:03 AM, PROMO Xtra Mars Snackfood U.S. is hoping to boost sales with a new line of snack and candy products. The company is rolling out a new flavor to its Combos line: Jalapeno Cheddar Tortilla. The snack includes jalapeno peppers with cheddar cheese and corn tortillas. Related ArticlesSharp Hypes Aquos TVs with ALCS ‘Lights Out’ SweepsUpper Deck Issues VP Candidate Parody CardsIn Depth: Games, contests & sweepstakesSara Lee Launches Campaign Tied to ‘High School Musical 3’Sep 3, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005.... Free FlightSep 1, 2008 12:00 PM, Patricia Odell TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased... Consumer DrivenSep 1, 2008 12:00 PM, Patricia Odell By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More... Mars Snackfood Kicks off $1 Million Halloween SweepstakesAug 19, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million.... Canon Reruns NFL Photo Contest PlayAug 19, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role.... 7-Eleven, Pepsi Team for “Madden NFL 09” RolloutAug 18, 2008 6:05 AM, PROMO Xtra, By Brian Quinton In a set of integrated promotions around the release of EA Sports’ “Madden NFL 09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12.... Circuit City, YouTube Team to Tackle Your Inner JockAug 15, 2008 6:04 AM, PROMO Xtra, By Brian Quinton Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances.... First Hispanic Campaign Debuts for Nestlé Pure LifeAug 8, 2008 6:04 AM, PROMO Xtra Nestlé Waters North America has signed a two-year partnership with Cristina Saralegui, an internationally acclaimed Hispanic television personality.... Film FestAug 1, 2008 12:00 PM, Amy Johannes Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's... Robber Turned Rapper Shares Spotlight with Big Mac Chant WinnerJul 31, 2008 6:05 AM, PROMO Xtra, By Brian Quinton McDonald’s “Big Mac Chant Off,” looking for the best user performance of the classic “Two all-beef patties” jingle, has found its winner. But one of the runners-up is grabbing some of the headlines around the promotion: for having held up a McDonald’s back in 1994.... Borders Sweeps Teaches About New Web SiteJul 30, 2008 6:02 AM, PROMO Xtra, By Patricia Odell Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.... Borders Sweeps Teaches About New Web SiteJul 28, 2008 6:01 AM, PROMO Xtra, By Patricia Odell Borders recently overhauled its Web site and is teaching people about the changes with a new sweepstakes.... Samsung Joins the Olympic Promo PackJul 25, 2008 6:04 AM, PROMO Xtra Samsung Mobile is catching a ride on the Olympics wave with an online scavenger hunt for gold medals that has a $100,000 grand prize at the finish line.... |
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