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Games, Contests & Sweepstakes

IN THE NEWS

Valpak Pushes 'Horton Hears a Who’ with IHOP, Sweeps

Feb 19, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

Kmart Contest Searches for Fashion Ambassador

Feb 19, 2008 6:03 AM, PROMO Xtra

Subway Celebrates Spokesman’s 10-Year Weight Loss

Feb 15, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

Teleflora, NBC Search for Exemplary American Moms

Feb 15, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps

Feb 13, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary

Feb 12, 2008 6:03 AM, PROMO Xtra, By Amy Johannes


CAMPAIGN SPOTLIGHT

Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes

Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line....


SPECIAL REPORTS Sponsored Content

Getting in the Game

Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....


Issues, Research and Trends

Stupid Vs. Strategic Sweeps

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes...


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TOP STORY

McMahon Makes Million Dollar Pitch for WWE Viewers

Jun 4, 2008 6:06 AM, PROMO Xtra, By Richard Tedesco

World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to “WWE Raw” with a weekly $1 million giveaway during the USA Network show.

Related Articles

Hillary Fans Design Thousands of T-Shirts

Meijer Stores to Boost Licensed Jeep Products via Sweepstakes

In Depth: Games, contests & sweepstakes

Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger

May 15, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger....

Arby’s Launches Search for Commercial Star

May 14, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

Arby’s is on the hunt for a loyal customer to star in one of its TV commercials....

Pizza Hut Pushes Ultimate Grill Pizza with Sweeps

May 14, 2008 6:01 AM, PROMO Xtra

Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes...

Cotton Inc. Rolls Out 'Natural’ Campaign in Malls

May 13, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric...

Alltel Celebrates “My Circle” Anniversary with Reunion Sweep

May 12, 2008 6:04 AM, PROMO Xtra

Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to...

Carvel Sets Fudgie the Whale to Mobile Marketing

May 12, 2008 6:03 AM, PROMO Xtra, By Brian Quinton

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...

Kraft Oreo Racing League Challenge Nets 500,000 Entries So Far

May 12, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition...

Hostess Launches Instant-Win Game Tied to Baseball

May 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball....

Electronics Makers Offer Analog TV Makeover

May 9, 2008 6:00 AM, PROMO Xtra, By Brian Quinton

Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna. ...

7-Eleven Pushes Slurpee with Video Game Promo

May 5, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...

Ann Taylor Launches European Giveaway

May 5, 2008 6:01 AM, PROMO Xtra, By Amy Johannes

Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file...

KFC Hidden Image Pushes Snacker Products

May 2, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich....

AutoTrader.com Runs Sweeps to Push ‘Speed Racer’

May 2, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures....

Special Report on Email

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