May 18, 2007 6:07 AM, PROMO Xtra, By Patricia Odell
Verizon Consolidates Agency Work with McCann
Verizon Communications has consolidated all of its advertising and marketing under one agency, McCann, owned by Interpublic Cos.
The change affects multiple agencies, including Draftfcb, which handled all of its direct marketing work and is a sister agency of McCann. Draft won the Verizon business in 2001.
Other agencies reportedly affected include mcgarrybowen (general agency), La Agencia De Orci & Asociados, Ad Asia and IMG (events), sources said.
Euro USRG had handled B-to-B business for Verizon, but resigned the work last month.
No further details were available last night.
 |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
