Apr 30, 2008 6:02 AM, PROMO Xtra

Rick Eiserman

Entertainment marketing agency Trailer Park has named Rick Eiserman its CEO.

Eiserman joins the firm from Young & Rubicam where he was North American managing partner.

Eiserman is charged with expanding Trailer Park’s entertainment marketing services, with particular attention to digital, retail and viral initiatives. He is also expected to expand the activities of the agency’s content creation business unit.

Under his leadership, Young & Rubicam scored $150 million in new billings during 2007, adding Toshiba Computers, Jenny Craig and Accenture Global/Digital to its client list.

Before joining Young & Rubicam SoCal, Eiserman was CEO and a founding member of BrandBuzz, a New York agency.

He began his career at Y&R New York in account management, with clients including Campbells, Sony and Blockbuster.

Eiserman succeeds Trailer Park founder Tim Nett, who was its CEO since the agency’s inception. Nett remains with the agency as executive creative director.

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