Marketing Arm Taps Morrison to Lead IpshThe Marketing Arm has hired Bryon Morrison as president of its wireless marketing agency, ipsh... Alcone Taps Downey to Run Chicago OfficeAlcone Marketing Group has hired Christina Downey to manage its Chicago office.... Adidas’ “Bonded by Blood” Takes Top Cannes Promo AwardRugby is not only a blood sport—now it’s an award winner. Adidas and TBWA took the top promotions prize yesterday at the Cannes International Advertising Festival ... Tissot Swiss Watches Hires Velocity for NASCAR ActivationBy: By Patricia Odell Tissot Swiss Watches has signed Velocity Sports & Entertainment to help develop retail activation strategies and promotions around its NASCAR sponsorship.... Urban Hustlers Emerge as New Sought After Target; StudyBy: By Amy Johannes Marketers looking to make a big splash with today’s urban consumer need to better understand what drives the group. ... Marlin Entertainment Group Names New Creative DirectorMarlin Entertainment Group has appointed Mike Muligano as vice president creative director.... G2 Names Hoadley to Head Shopper MarketingBy: By Betsy Spethmann Grey Global Group has promoted Nick Hoadley to lead the promotions business in the Chicago office of its marketing services division, G2 Worldwide... Channel M Taps Gap Veteran GaytonRetail media firm Channel M has hired Gap Inc. veteran Chris Gayton as vice president of marketing. ... CoActive Restates FinancialsCoActive Marketing Group this week restated its financial results for the past three years.... Rodriguez Hired for New Unit at Marketing ArmBy: By Betsy Spethmann The Marketing Arm has formed a multi-cultural marketing division and hired Michael Rodriguez to run it.... OgilvyAction Merges with Einson FreemanBy: By Betsy Spethmann OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX.... Verizon CMO John Stratton Behind Agency ConsolidationBy: By Betsy Spethmann Verizon Communications’ surprise consolidation of its estimated $2.5 billion marketing account puts its Verizon Wireless division at the fore of the parent company’s marketing strategy.... Malibu Rum Hires Vital Marketing for Major Hispanic PushBy: By Patricia Odell Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA. ... Hawkeye Buys Sports Shop Squires GroupHawkeye Group has bought a sports marketing agency, The Squire Group, and used it to form a new division, Hawkeye Sports & Entertainment.... Mars Advertising Promotes TwoMars Advertising has promoted two staffers. Heather Henry was promoted to vice president, media director and Nathan Kline was named retail channel manager. ... MJA Advertising Launches New Brand Integration DivisionMJA Advertising has created a new sponsorship and brand integration division. The new department, called Velvet Rope, will support the agency clients looking to build their brands by associating with new venues and events. ... Marketing Drive Wins PROMO Redesign ContestMarketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.... Live from Las Vegas: Sony Pictures Takes Top PROMO IMA AwardBy: By Larry Jaffee Sony Pictures Entertainment was awarded yesterday with the top PROMO Interactive Marketing Award during an event held at the Interactive Marketing Summit in Las Vegas.... IPG Sells Marketing DriveBy: By Betsy Spethmann IPG has sold the U.S. operations of Marketing Drive Worldwide to private investors, and folded its overseas operations into Draftfcb.... Grand Central Marketing Remains AOR for Meow MixBy: By Amy Johannes Del Monte has named Grand Central Marketing as its event marketing agency of record for Meow Mix cat food... |
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