Lor Gold Moves to TimeZoneOneBy: By Patricia Odell TimeZoneOne has hired Lor Gold as global chief creative officer to head the agency’s creative philosophy, approach and product for international clients.... Mars Hires VP/Retail Channel Marketing DirectorBy: By Patricia Odell Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office... Former Relay Exec Opens Experiential ShopThe former executive vice president at Relay Worldwide, Pete Kelly, has opened his own shop, situ8, an experiential marketing company... AMP Agency Buys Fulgent Media GroupBy: By Patricia Odell AMP Agency has purchased Fulgent Media Group, a media agency that offers strategy and placement services with a focus across emerging digital media platforms.... Moroch Boosts Agency with New HiresAdvertising agency Moroch Partners has promoted two people and added eight new faces to its agency... Greifer Leaves Digitas for CEO PostBy: By Amy Johannes Steve Greifer has left Digitas to take the helm of HoneyShed LLC, a Web based enterprise, owned by Publicis Groupe, Promo has learned... Garbarini to Lead Creative at G2 InteractiveMarc Garbarini has been appointed executive creative director at digital marketing agency G2 Interactive, a member of the WPP holding company... RedPeg Marketing Names Martin Codd as Head of ProductionRedPeg Marketing has hired Martin Codd to lead its production department... Wunderman Links In With Social Media AnalyticsWunderman has partnered with social media analytics firm Visible Technologies... Companies Establishing In-House Ad Agencies: ANA SurveyWhen the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes... Integer Group Debuts New Retail and Digital PracticeThe Integer Group has launched a new practice called Digitail... Chrysler Names Gail & Rice for Event StaffingChrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands. ... Draftfcb Hires Orlov as President of Europe/Middle EastDraftfcb’s has hired Alexei Orlov as regional president for Europe/Middle East, which encompasses 28 offices in 20 countries... Davie Brown Hires Director of FilmBy: By Patricia Odell Davie Brown Entertainment has named Farrah Louviere director of film... CoActive Rebrands Under ‘Mktg’By: By Patricia Odell CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased... CoActive Rebrands Under ‘Mktg’By: By Patricia Odell CoActive Marketing Group, Inc. has changed its name to ‘mktg,’ playing off a portion of the name of the agency, mktgpartners, that it recently purchased... Publicis Acquires Performics From GooglePublicis Groupe will acquire the Performics search marketing business from Google. ... Momentum Hires Leader for Retail and Shopper MarketingBy: By Patricia Odell Momentum Worldwide has hired David Bonthrone as senior vice president of business leadership to head the company’s retail and shopper marketing discipline, a new position.... George P. Johnson Molded Olympic Pavilions for Lenovo, Bank of ChinaBy: By Richard Tedesco The George P. Johnson Agency played a prominent role in designing exhibition areas for two of the most preeminent Chinese companies with pavilions in place for the Beijing Olympic Games: Lenovo and Bank of China... Moroch Adds Five McDonald’s Co-ops to its RosterBy: By Patricia Odell McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54.... |
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