Agencies
Mar 11, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Mar 7, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Mar 3, 2008 6:01 AM, PROMO Xtra
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The 2007 Promo 100
It's that time of year again.
PROMO has compiled the much anticipated ranking of the Top 100 U.S. promotion agencies. The list will be unveiled during a Webinar scheduled for June 2 at 9:00 a.m., along with the announcement of Promo's Agency of the Year.
Click here to view coverage of the 2008 Promo 100.
Issues, Research and Trends
Apr 1, 2006 12:00 PM, Betsy Spethmann
U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies...
Focus on Tactics
AT RETAIL
EVENT MARKETING
ENTERTAINMENT MARKETING
GAMES, CONTESTS, SWEEPS
Premiums & Incentives
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TOP STORY
May 13, 2008 6:01 AM, PROMO Xtra, By Patricia Odell
Retail sales promotion agency TPN has promoted Daniel Warhaftig to account director on the Gatorade Co. retail marketing account. Warhaftig, 31, had been account supervisor. The promotion takes effect immediately.
Warhaftig has been responsible for the development of season-long retailer specific promotions, as well as annual planning across a variety of the agency’s retail accounts. He also conducts an agency-wide account specific training program.
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More Agency Articles
May 15, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Octagon and TNS Sport have formed a partnership that combines their respective proprietary research methodologies to offer clients a more in-depth analysis and understanding of sports fans. ...
May 13, 2008 6:01 AM, PROMO Xtra, By Patricia Odell
Retail sales promotion agency TPN has promoted Daniel Warhaftig to account director on the Gatorade Co. retail marketing account...
May 8, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Octagon has hired marketing executive Chris Monaco as vice president of the agency’s music and entertainment group....
May 8, 2008 6:01 AM, PROMO Xtra
Arnold Worldwide has named Scott Caristo senior vice president and group director in the business leadership group. ...
May 2, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Coffee and doughnut shop Tim Hortons Inc. has named Bill Moir as chief brand and marketing officer, a new post, the company said this week....
May 2, 2008 6:01 AM, PROMO Xtra
Ipsh this week hired Brad Vettese as executive vice president and managing director for a new office opening on the west coast....
May 1, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
Eastwest Marketing Group has hired Kimberly Orton as vice president, group account director. ...
Apr 30, 2008 6:02 AM, PROMO Xtra
Entertainment marketing agency Trailer Park has named Rick Eiserman its CEO....
Apr 23, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Digitas has promoted Barbara Goose to executive vice president of marketing....
Apr 22, 2008 6:02 AM, PROMO Xtra
The National Football League appointed Octagon to help promote the sport and its business initiatives in the U.K....
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