PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.

PROMO MAGAZINE serves marketing professionals at consumer product and service companies, retail chains, and Internet businesses, as well as principals at marketing agencies and supplier companies serving the $233.7 billion promotion industry. The core readership is composed of senior- and mid-level marketing executives responsible for developing and implementing branding strategies across a variety of disciplines including sales promotion, advertising, direct marketing, event sponsorships, and public relations. Readers look to PROMO for insights into using promotion marketing as a strategic, measurable component of their overall marketing mix. The magazine provides "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements and exclusive research projects.

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PROMO XTRA
To stay ahead in today’s fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

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PROMO P&I

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

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PROMO Live
PROMO Live, the most comprehensive promotion marketing conference and expo, delivers up-to-the-minute ideas; valuable strategic insights & practical solutions; and networking opportunities with industry colleagues and leading solutions providers. Attended by thousands of industry professionals, PROMO Live takes place Sept. 30th-Oct. 2 at Chicago's Navy Pier. Visit ThePromoEvent.com for information on attending or exhibiting.

For more information on PROMO Live.

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PROMO 100
PROMO 100 is PROMO magazine’s annual ranking of the industry’s top promotion and integrated marketing agencies.

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PRO AWARDS
Presented by PROMO, the PRO Awards recognize the nation's top promotion marketing campaigns across a variety of strategic and tactical categories. The winners are recognized each year during a gala ceremony at PROMO Expo.

For more information on the PRO Awards

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EMMAS
PROMO’s Entertainment Marketing Awards (EMMAs) are the industry’s premier accolade for outstanding entertainment tie-in promotions announced each year in January.
For more information on the EMMAS

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Interactive Marketing Awards
PROMO's Interactive Marketing Awards honoring the best and brightest in effective interactive marketing. This ALL-NEW program recognizes the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands and will award winners in multiple categories—from text messaging to multi-channel tie-ins to online contests.

For more information on the Interactive Marketing Awards

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MARKETERS OF THE YEAR
Each year, PROMO's editorial staff selects and honors the promotion industry's most innovative executives as Marketers of the Year.
For more information on the Marketers of the Year