Netflix Popcorn Bowl Winners Set World Record

Oct 9, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco

At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes.

Suresh Joachim and Claudia Wavra outlasted six other contestants to claim a Guinness World Record after sitting in a Plexiglas house decorated as a large living room in midtown Manhattan in the Netflix endurance challenge. The competition started, appropriately, with a screening of “Iron Man,” and concluded with “Thelma & Louise,” personally delivered to the location by the movie’s co-star, Susan Sarandon.

Fox News Launches YouTube Election Channel

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Happy World

Oct 1, 2008 12:00 PM, Brian Quinton

Okay, trivia buffs: What was the first movie property to appear in a McDonald's Happy Meal promotion? If you said the original Star Wars back in 1979,...

Hoop Dreams

The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events...

Legal Challenges

This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an...

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AT RETAIL: Retail, Co-Marketing and p-o-p AGENCIES: From the Agency Front EVENT MARKETING: From the Street: Event Marketing ENTERTAINMENT MARKETING: Entertainment Marketing and Licensing GAMES, CONTESTS, SWEEPS: In Depth: Games, contests & sweepstakes

COUPONS/FSI INTERACTIVE MARKETING LEGAL/REGULATORY PREMIUMS & INCENTIVES SAMPLING OTHER TACTICS PEOPLE CAUSE MARKETING: The RED Brigade 2008 Cause Marketing Planner Long-Range Forecast

PROMO 2008 Industry Trends Report: Promo Lite

There's an economic downturn. So promotion marketers are trimming their sails, judging by Promo's 2008 Marketer Trends Survey. But don't worry. This slowdown in growth is only temporary, if intent means anything.
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PROMO Special Report: Play Again

Online games used in promotions range from the very simple to the most elaborate. But marketers should keep in mind that the most effective games, no matter how basic or complex, encourage long plays and frequent returns.
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PROMO Special Report: Champagne Tastes

Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line.
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PROMO Special Report: Air Miles Soars with Success

Consumer incentive provider Air Miles has made itself a fixture in almost one-third of Canada's 33 million households. And one reason its semiannual redemption catalog is eagerly awaited is the program's flexibility.
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Promo 2008 Interactive Marketing Survey: How Bulletproof?

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey. The economic climate is uncertain. Consumer confidence has sprung a leak. Retail sales are down. Despite all that, Promo's research suggests that marketers will raise their bets on interactive promotion.
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FREE SPECIAL REPORT: Get the E-mail Credit You Deserve

How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
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