March 16, 2010
Oct 9, 2008 6:04 AM, PROMO Xtra, By Patricia E. Odell
The London office of Rivet, an Interpublic Group of Cos. agency, is beginning a transition that will align it with another Interpublic agency, Lowe London as of Jan. 1, 2009...
Oct 9, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Procter & Gamble’s Duracell brand is once again on the hunt for five ambassadors to deliver holiday gifts to patients in children’s hospitals this year, and has partnered with actress Maggie Gyllenhaal to do just that...
Oct 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Yankee Candle Co. is running a cause-marketing campaign selling new products to benefit the National Breast Cancer Foundation, Inc, a cause it has championed before...
Oct 9, 2008 6:01 AM, PROMO Xtra, By Brian Quinton
Ad holding company WPP Group said Wednesday it has succeeded in its bid to acquire publicly-held marketing research firm Taylor Nelson Sofres for $1.93 billion in stock...
Oct 9, 2008 6:00 AM, PROMO Xtra
JCPENNEY CO. INC.: is launching a new women’s fashion sportswear line designed by Charlotte Ronson, called I “Heart.” ...
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NEWS FROM THE WIRES
Miller Brand Fizzles to Bud Light Lime ( Milwaukee Journal Sentinel)
Honda Taps Sony to Ramp Up its Ad Strategy ( WSJ)
Social Networking Sites Help Companies Boost Productivity ( USA Today)
Tops Brews Deal to Add Tim Hortons Kiosks ( The Buffalo News)
Oct 3, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
Sep 30, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Sep 29, 2008 6:02 AM, PROMO Xtra
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TOP STORY
Oct 9, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco
At the end of a grueling six-day competition, two winners emerged from the Netflix Popcorn Bowl in New York City’s Times Square with a world record on Tuesday after viewing 57 movies in 123 hours and 10 minutes. Suresh Joachim and Claudia Wavra outlasted six other contestants to claim a Guinness World Record after sitting in a Plexiglas house decorated as a large living room in midtown Manhattan in the Netflix endurance challenge. The competition started, appropriately, with a screening of “Iron Man,” and concluded with “Thelma & Louise,” personally delivered to the location by the movie’s co-star, Susan Sarandon.
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Oct 1, 2008 12:00 PM, Brian Quinton
Okay, trivia buffs: What was the first movie property to appear in a McDonald's Happy Meal promotion? If you said the original Star Wars back in 1979,...
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events...
This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an...
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Jul 1, 2008 12:00 PM, Gonzalo E. Mon
Spending on mobile phone marketing in the U.S. is expected to increase steadily from $421 million in 2006 to approximately $5 billion in 2011. But as...
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