August 21, 2008
Aug 19, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million....
Aug 19, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role....
Aug 19, 2008 6:02 AM, PROMO Xtra, By Brian Quinton
Americans of any political persuasion can now call the other guy’s (presumptive) candidate a Fathead and be right. In fact, Barack Obama and John McCain are both Fatheads, and will be until November....
Aug 19, 2008 6:00 AM, PROMO Xtra
CHORION: has named Robert Traub vice president of Licensing, Americas. The post went into effect Aug. 4. He replaces Pamela Ferris-Mueller. In his new role, Traub is in charge of all aspects of licensing and merchandising campaigns for Chorion’s properties in the U.S., Canada and Latin America, including Mr. Men and Little Miss, The World of Eric Carle, Olivia, Paddington and Trucktown. Previously, he was senior vice president, global retail sales and marketing development for Nickelodeon & Viacom Consumer Products. Prior to that, he was director of marketing and sales for Marvel Entertainment Group, where he was responsible for the development and execution of all sales and marketing programs. ...
Aug 18, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign....
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 NEWS FROM THE WIRES
Reliance Sets Aim on Deals For Cellphone Game Makers (WSJ)
Pepsi, Starbucks to Expand Tazo Sales(AP via Seattle Post Intelligencer)
Circuit City Still Considering Selling Itself (AP via St. Louis Post-Dispatch)
The Rewards of Olympic Hospitality (WSJ)
Mar 11, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Mar 7, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Mar 3, 2008 6:01 AM, PROMO Xtra
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Aug 21, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Virgin Megastores is celebrating 85 years of movies from Warner Bros. Entertainment with a pop-up store inside its New York City Times Square location. It partnered with Warner Home Video to transform the store’s café into a Warner Bros. shop. The entrance to the 400-foot space includes a red carpet and a mini movie theater that shows footage of popular Warner Bros. movies from 1923 to the present.
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Aug 1, 2008 12:00 PM, By Richard Tedesco
The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night....
At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off...
For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director...
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Spending on mobile phone marketing in the U.S. is expected to increase steadily from $421 million in 2006 to approximately $5 billion in 2011. But as...
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